Agenda

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9:45 - 10:00 a.m. Pre-show

10:00 - 11:00 a.m. Live broadcast with Marc Benioff, Salesforce executives, and special guests.

Simon Mulcahy

Mike Rosenbaum
Executive Vice President, CRM Applications, Salesforce

Mike Rosenbaum is the executive vice president of CRM Applications at Salesforce. In this role, he is responsible for the customer success, vision and product development for the world’s #1 CRM including Sales Cloud, Service Cloud, Community Cloud, SalesforceIQ and Salesforce1 mobile....more

Since joining Salesforce more than a decade ago, Mike has held several leadership positions and driven some of Salesforce’s most notable product advancements. Most recently, he led Sales Cloud and drove the launch of the Salesforce Lightning framework, a next-generation user experience. Prior to that, Mike led the Salesforce Platform Organization and the AppExchange Ecosystem. Under his leadership, the Salesforce1 Platform became the world’s #1 PaaS, and the AppExchange grew to be the world’s largest cloud computing marketplace for business apps.

Before Salesforce, Mike worked in Information Technology and marketing at Siebel Systems and spent six years as a submarine officer in the U.S. Navy on board the USS Nevada. He holds a Bachelor of Science in Systems Engineering from the U.S. Naval Academy and a Master of Business Administration from the Haas School of Business at the University of California, Berkeley.

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