Sessions

Get a year's worth of learning in a single day. Join us in Boston for an action-packed day of power sessions for every role. Check back soon for full session details.

 
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8:30 a.m. - 9:10 a.m.

  • Accelerate Pipeline with Pardot: Salesforce B2B Marketing Automation Solution
    Meet Pardot, your new sales and marketing secret weapon. Join us to learn how adding marketing automation to your CRM can help optimize your lead generation, and get the right leads to the right people, at the right time. Pardot empowers you to move leads through the funnel and close the ROI loop faster and more efficiently.
  • Blueprints for Smarter Emails
    Tired of "one size fits all" messaging? Subscribers are raising the bar on relevance and they want brands to prove they?re paying attention by delivering the right content at the right time. In this session, Chad White, Lead Research Analyst at Salesforce Marketing Cloud and author of "Email Marketing Rules", will present a framework for gradually turning up the IQ of your welcome, cart abandonment, promotional, and other emails in several manageable steps. Citing the latest research and real-world examples from the Email Swipe File, this session will help you formulate an email improvement plan for the next 6 months.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Track & Move the Adoption Needle
    • Business Metrics for Success with Salesforce
    • Let's hit the Salesforce Reboot Button!
    • Weathering the storm of Change Management
  • Community Cloud Transforms Business: Driving Partner & Channel Success
    Want to learn from Community Cloud customer success? Salesforce Community Cloud drives innovation and disruption for businesses ranging from services, cities, to manufacturing and beyond. Community Cloud customer, Constant Contact, shares how they transformed business by making the partners and customer ecosystem more productive and proactive. Q&A will cover implementation, migration from portals and partner community success.
  • Habits & Hacks for Salesforce Admins
    Join Salesforce admin expert Mike Gerholdt (aka ButtonClickAdmin) as he walks you through the top habits and best practices of successful Salesforce Admins. We?ll show you amazing hacks that will make you a more efficient Salesforce Admin, make your users more productive and drive success for you and your business.
  • Salesforce Foundation: Redefining the Constituent Experience
    Engaging constituents in a collaborative environment so as to break down silos, increase organizational intelligence, and stimulate constituent participation is key in this social world. Join us to learn how Harvard Business School and Salesforce Foundation are using Salesforce Communities to better engage their constituents through an intuitive, virtual community, and a few lessons learned along the way.

1:00 p.m. - 1:40 p.m.

  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Business Metrics for Success with Salesforce
    • Top Tips for Admins
    • Business Metrics for Success with Salesforce
    • Top Tips for Admins
  • Best Practices to Grow Your Small Business with Salesforce
    Are you a small business? Want to learn how you can grow your business faster? Come hear from our experts and successful customers who have grown their businesses using Salesforce. Learn how Salesforce can help you do more with less. Learn how to use data to make the best decisions. And how you can drive adoption with simple, but critical tips. You'll also have the chance to pick the brains of our customer speakers, learning from their successes and challenges.
  • Eye Of The Swarm: 3 Ways Pyramis Global Advisors Empowers Killer Collaboration
    How do you get rid of the friction that so often inhibits cross-team collaboration in large organizations? Pyramis Global Advisors has cracked the code. Their RFP proposal services, compliance, and performance teams use Salesforce to streamline workflow, and swarm around new business opportunities all the while protecting their firm with SEC and FINRA-compliant archiving. Join us to hear their top 3 strategies for empowering killer cross-team collaboration.
  • InsideSales.com: Powering Sales Growth with Predictive Analytics
    Predictive analytics is transforming the nature of politics, consumer credit, fraud detection and healthcare outcomes, but nowhere is the use of analytics potentially more valuable than in sales. Learn how DoubleDutch leveraged predictive analytics to increase their contact rates and triple sales in 18 months.
  • Sales Cloud Best Practices: Your Steps to Success
    Do you have a plan for ensuring success with Sales Cloud? Do you know how your organization can achieve the best results, maximize sales performance, and ensure widespread adoption? In this session, we'll walk you through the critical steps and best practices every sales organization should follow, and what to avoid. You'll see demonstrations of great features and hear from customers who have achieved amazing sales results and will explain firsthand how they did it.
  • Salesforce Foundation: Leveraging Technology to Drive Operational Efficiency
    Nonprofits and Higher Education institutions are striving to drive operational efficiency to maximize their limited resources. They can't afford to waste time and effort on duplicative procedures or manual workarounds. In this session Welles Hatch of City Year and Cheryl Cerny of Worcester Polytechnic Institute will discuss how their organizations are using cloud computing to deliver an engaging constituent experience for their organizations. You?ll leave with best practices for operational efficiency and innovative ideas for supporting your organization or institution.
  • Salesforce for Marketers
    Discover all of the marketing solutions Salesforce has to help drive your customer journeys. Learn about best in class strategies that help unify the customer experience across your organization by leveraging touch points from connecting with your customers in communities, to developing engaging personalized customer service, to collaborating with teams across sales and marketing. The technological landscape is changing and marketing is leading the digital revolution. Join us to learn how the Marketing Cloud connects your Marketing, Sales and Service efforts and creates seamless 1:1 journeys for your customers!

2:00 p.m. - 2:40 p.m.

  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Unlock the power of social with Chatter
    • Let's hit the Salesforce Reboot Button!
    • Become a Data Management Rockstar
    • Track & Move the Adoption Needle
  • Desk.com: Customer Service the Small Business Way
    Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, awesome customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalize every interaction.
  • Marketing Cloud: The Journey is the Reward
    The future of marketing is the 1:1 customer journey. Salesforce has the complete customer success platform to help marketers engage their customers in entirely new ways across each step in the journey. Join us to learn how Marketing Cloud can help you take your digital marketing to the next level. Learn new ways to optimize your email and mobile marketing, enhance your social media management, improve your online advertising and grow your lead nurturing strategy.
  • Reinvigorating the American Dream
    Learn how the Commonwealth is transforming citizen empowerment through economic development while rethinking education and IT efficiency on the Salesforce Government Success Platform.
  • Salesforce for Healthcare: Delivering the Promise of Patient-Centered Care
    Healthcare & Life Sciences companies around the world are facing dramatic change from aging populations, value-based business models, and new provider and patient expectations. Join Chief Medical Officer Josh Newman and Merck?s VP of Marketing, Sales & Information Systems, as they discuss the future of healthcare and innovations that are recreating the way we maintain our most precious asset ? our health. Hear first-hand how the Salesforce Patient Success Platform is helping our customers deliver new levels of connectivity, collaboration and engagement, fulfilling the promise of patient-centered care.
  • Salesforce1: The Platform to Connect Your Nonprofit
    The Salesforce1 Platform lies at the heart of Salesforce for Nonprofits, providing the core set of technologies that not only power our own products, but also allow you to build your own custom apps, connect data from any system, and manage it all from anywhere. Nonprofits have used a variety of incomplete and often siloed systems to solve their fundraising, email marketing, community engagement, advocacy, and program management needs. In this session two organizations, Facing History and Ourselves and Cradles to Crayons will share their experiences on how to maximize the Salesforce platform across an entire nonprofit organization. From tracking contacts to events, products, donations, evaluations and e-mails, a real time 360 degree view will transform the abilities, reach, and accountability of a nonprofit. Attendees will learn how to maximize the Salesforce platform by adding on additional applications and implementing integrations with other tools. Come learn how to connect your entire nonprofit.
  • Welcome to the Salesforce Wave Analytics Cloud
    The world is exploding with amazing new data about your customer: mobile devices, social networks, product sensors. With the Analytics Cloud, you can connect any data, from any source, to everyone in your company. Join us and hear from innovative companies who are uncovering new insights and opportunities from any device.

3:00 p.m. - 3:40 p.m.

  • Automation Tool-Kit: Going from Mass Marketing to 1:1 Communication
    As "personalization" and "multi-channel automation" become the buzzwords du jour of email marketing, you may think automation is a dream only achievable by large corporations. In this session join Justin Simmons from Go Ahead as he discusses how their team builds 1:1 customer journeys and diagrams the items you should consider when implementing automation campaigns, where quick wins live and how to optimize your automation campaigns through testing.
  • Building Your UI with Salesforce1 Lightning
    Modern web and mobile applications need tools for building a modern user interface. Lightning Components and Lightning App Builder are the cornerstone Salesforce1 Lightning features for UI functionality. Lightning Components give developers a modular event-driven architecture to build application components with the ease and tightly coupled platform integration Salesforce developers have come to expect. These components can then be assembled programmatically into your app's UI. Non-programmers and Admins can also use these same components to assemble new apps in the Lightning App Builder. This session will show the inner workings of several Lightning Components and then demonstrate how those components can be surfaced into App Builder to create a drag-and-drop User Interface.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Become a Data Management Rockstar
    • Weathering the storm of Change Management
    • Become a Data Management Rockstar
    • Salesforce implementation - it's a walk in the park
  • Data.com: Grow Faster with the Right Data at the Right Moment
    Looking for an edge in how you sell and market to customers? Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data -- all right where your team works, helping boost your sales productivity. Join us to hear how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
  • Retail Re-personalized
    Digital disruption is driving shopper demand for personalization. Salesforce helps retailers deploy the power of cloud, social, mobile & data science to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and build a strategy to adapt to any retail transformation.
  • Smart. Efficient. Effective. Redefining Recruiting.
    With increased competition for the right students, universities are looking to leverage new, innovative technologies to increase efficiencies, value and yield. Join us to learn how Berklee Online (Berklee College of Music) is using Salesforce to increase productivity, streamline systems and processes, and create a more efficient engagement platform with prospective students. Learn how recruiting fits into a campus-wide CRM strategy for fostering and building relationships across the entire student lifecycle in a phased approach.
  • Salesforce1 Platform: Build Apps Fast. Build Business Faster.
    Speed and innovation are today's currency for business as new technologies trigger new opportunities. Join us to hear how you can use Salesforce1 Lightning to transform IT to innovate and leapfrog your competition. Learn how to build engaging customer-facing apps and connect them to your business process. Then, see how easy it is for anyone to build mobile apps for employees to work faster from anywhere.

4:00 p.m. - 4:40 p.m.

  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Salesforce implementation - it's a walk in the park
    • Weathering the storm of Change Management
    • Top Tips for Admins
    • Become a Data Management Rockstar
  • Defining Your Strategy for Mobile Success with Salesforce1
    Mobility is changing not only how we live, but how we work. Join us to learn how to use mobile to connect and engage with your customers and employees in a whole new way. Also see a live demo of the Salesforce1 Mobile App in action and hear directly from a customer!
  • Deliver the Future of Customer Service Today
    Customer experience is overtaking product and price as the #1 brand differentiator. How is your company leveraging this industry change? Join us to learn how the most successful organizations are using Service Cloud to transform their businesses with a service-first strategy. Come learn how to prepare your organization for the future and drive customer satisfaction by delivering more personalized service in a smarter and faster way than ever before.
  • Extend Salesforce with the AppExchange
    With over 2,650 apps on the AppExchange and more than 2.9 million customer installs, you can run your entire business on Salesforce. In this session you will hear from customers the best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps from our partners.
  • Get Ready for Big Data and the Data Science Revolution
    There is a tsunami of data coming and it's being driven by the "sensorification" of the physical world around us. Learn how to prepare for the coming deluge of data and how systems of intelligence will fundamentally change how we run our business and we connect with our customers.
  • Social Media Measurement's Hit Prime Time: 5 Tips to Drive Success!
    Social media has become mature enough that it is expected to demonstrate its value, but too often social media marketers are stuck using the same metrics we used years ago (friends and followers reports, anyone?). We need to focus on showing demonstrable ROI through the two things that matter not just to a CMO (or Chief Communications Officer) but also the CEO: Revenue Generation and Cost Avoidance. In this session, Adam Brown, Executive Strategist for Salesforce Marketing Cloud, will walk through 5 tips on social media measurement and ROI that helped drive his success leading social at Dell and The Coca-Cola company as well as the Salesforce customers he works with today.
  • Salesforce Foundation: Building a Support Infrastructure
    Whether you are serving internal or external constituents, consistency and efficiency are some of the most challenging things to acquire in the realm of service and support. The ease with which a student or staff member can engage your organization, university or college for support should be top of mind. In this session learn from University of Massachusetts Lowell and BELL about how they have rolled out a system and infrastructure to support staff and students. Learn how they embraced the world of real-time knowledge management to create measurable success and consistency in serving their staff, faculty, and student body and are leveraging online support that empower a robust, seamless support experience.

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