Sessions

Get a year's worth of learning in a single day. Join us in Boston for an action-packed day of power sessions for every role.

 
Register for free
Register for free
Register for free
  • *

    Tell us a little about yourself, so we can show you the products that can help your business.

    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your country
  • *
    Select your state/province
  • *
    Select your Industry
  • *
    (optional)
    ???fields.TwitterId.js.err.msg???
  • *
    (optional) Receive event updates via text message. Carrier messaging rates may apply.
    Enter a valid phone number
  • *
     Please verify that you would like to receive event updates via SMS by checking this box.   By providing my mobile phone, I agree to receive event updates via text message. Standard carrier messaging rates may apply.
  • *
     ???fields.OptInCampaignId.js.err.msg???   It is OK to share my contact information with this event's sponsoring partners.
  • *
    ???fields.Lead.InfoEmail__c.js.err.msg??? Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at any time.

8:30 a.m. - 9:10 a.m.

  • Blueprints for Smarter Emails
    Tired of "one size fits all" messaging? Subscribers are raising the bar on relevance and they want brands to prove they?re paying attention by delivering the right content at the right time. In this session, Chad White, Lead Research Analyst at Salesforce Marketing Cloud and author of "Email Marketing Rules", will present a framework for gradually turning up the IQ of your welcome, cart abandonment, promotional, and other emails in several manageable steps. Citing the latest research and real-world examples from the Email Swipe File, this session will help you formulate an email improvement plan for the next 6 months.
  • Accelerate Pipeline with Pardot: Salesforce B2B Marketing Automation Solution
    Meet Pardot, your new sales and marketing secret weapon. Join us to learn how adding marketing automation to your CRM can help optimize your lead generation, and get the right leads to the right people, at the right time. Pardot empowers you to move leads through the funnel and close the ROI loop faster and more efficiently.
  • Salesforce Community Cloud and The Quantifiable Self
    Wearables do contribute to information. In Health, they provide a gateway to all kinds of non-invasive and ingestible monitoring. In Fashion, they signal who is wearing the same dress as you at a cocktail party. And in contact-enabled information, they deliver tactile notifications. But, what lies within represents the biggest opportunity: how wearables help to deliver tailored expertise and advice in a community. Come see how wearables plus community are changing the way we deliver Health and Beauty advice.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Track & Move the Adoption Needle
    • Business Metrics for Success with Salesforce
    • Let's hit the Salesforce Reboot Button!
    • Weathering the storm of Change Management

1:00 p.m. - 1:40 p.m.

  • Salesforce for Marketers
    Discover all of the marketing solutions Salesforce has to help drive customer journeys. Learn about best in class strategies that help unify the customer experience across your organization by leveraging all the touch points from connecting with your customers in communities, to engaging personalized customer service, to collaborating across sales and marketing.

    The technological landscape is changing and marketing is leading the digital revolution. Join us to learn how the Marketing Cloud connects your Marketing, Sales and Service efforts and creates seamless 1:1 journeys for your customers.
  • Grow Sales Faster with Sales Cloud
    Sales has always been about building connections, and technology is transforming how we establish and grow those connections. How do today's successful companies use cutting edge technology to grow sales faster? Come hear from Sales Cloud executives and industry leading customers to learn how your sales teams can be more productive, gain more insight into their business, and engage their prospects to grow sales faster - from anywhere. Be the first to see the newest Sales Cloud features demoed on stage!
  • Welcome to the Salesforce Wave Analytics Cloud
    The world is exploding with amazing new data about your customer: mobile devices, social networks, product sensors. With the Analytics Cloud, you can connect any data, from any source, to everyone in your company. Join us and hear from innovative companies who are uncovering new insights and opportunities from any device.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Business Metrics for Success with Salesforce
    • Top Tips for Admins
    • Business Metrics for Success with Salesforce
    • Top Tips for Admins

2:00 p.m. - 2:40 p.m.

  • Best Practices to Grow Your Small Business with Salesforce
    Are you a small business? Want to learn how you can grow your business faster? Come hear from our experts and successful customers who have grown their businesses using Salesforce. Learn how Salesforce can help you do more with less. Learn how to use data to make the best decisions. And how you can drive adoption with simple, but critical tips. You'll also have the chance to pick the brains of our customer speakers, learning from their successes and challenges.
  • Desk.com: Customer Service the Small Business Way
    Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, awesome customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalize every interaction.
  • Marketing Cloud: The Journey is the Reward
    The future of marketing is the 1:1 customer journey. Salesforce has the complete customer success platform to help marketers engage their customers in entirely new ways across each step in the journey. Join us to learn how Marketing Cloud can help you take your digital marketing to the next level. Learn new ways to optimize your email and mobile marketing, enhance your social media management, improve your online advertising and grow your lead nurturing strategy.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Unlock the power of social with Chatter
    • Let's hit the Salesforce Reboot Button!
    • Become a Data Management Rockstar
    • Track & Move the Adoption Needle

3:00 p.m. - 3:40 p.m.

  • Building Your UI with Salesforce1 Lightning
    Modern web and mobile applications need tools for building a modern user interface. Lightning Components and Lightning App Builder are the cornerstone Salesforce1 Lightning features for UI functionality. Lightning Components give developers a modular event-driven architecture to build application components with the ease and tightly coupled platform integration Salesforce developers have come to expect. These components can then be assembled programmatically into your app's UI. Non-programmers and Admins can also use these same components to assemble new apps in the Lightning App Builder. This session will show the inner workings of several Lightning Components and then demonstrate how those components can be surfaced into App Builder to create a drag-and-drop User Interface.
  • Increase Your Sales and Service Productivity with the AppExchange
    With over 2,650 apps on the AppExchange and more than 2.8 million customer installs, you can run your entire business on Salesforce. In this session you will hear from customers the best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps from our partners.
  • Salesforce1 Platform: Build Apps Fast. Build Business Faster.
    Speed and innovation are today's currency for business as new technologies trigger new opportunities. Join us to hear how you can use Salesforce1 Lightning to transform IT to innovate and leapfrog your competition. Learn how to build engaging customer-facing apps and connect them to your business process. Then, see how easy it is for anyone to build mobile apps for employees to work faster from anywhere.
  • Automation Tool-Kit: Going from Mass Marketing to 1:1 Communication
    As "personalization" and "multi-channel automation" become the buzzwords du jour of email marketing, you may think automation is a dream only achievable by large corporations. In this session join Justin Simmons from Go Ahead as he discusses how their team builds 1:1 customer journeys and diagrams the items you should consider when implementing automation campaigns, where quick wins live and how to optimize your automation campaigns through testing.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Become a Data Management Rockstar
    • Weathering the storm of Change Management
    • Become a Data Management Rockstar
    • Salesforce implementation - it's a walk in the park

4:00 p.m. - 4:40 p.m.

  • Data.com: Grow Faster with the Right Data at the Right Moment
    Looking for an edge in how you sell and market to customers? Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data -- all right where your team works, helping boost your sales productivity. Join us to hear how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
  • Defining Your Strategy for Mobile Success with Salesforce1
    Mobility is changing not only how we live, but how we work. Join us to learn how to use mobile to connect and engage with your customers and employees in a whole new way. We'll also highlight best practices for optimizing and rolling out a mobile strategy for your company.
  • Deliver the Future of Customer Service Today
    Customer experience is overtaking product and price as the #1 brand differentiator. How is your company leveraging this industry change? Join us to learn how the most successful organizations are using Service Cloud to transform their businesses with a service-first strategy. Come learn how to prepare your organization for the future and drive customer satisfaction by delivering more personalized service in a smarter and faster way than ever before.
  • Social Media Measurement Has Hit Prime Time, Are You On Board? 5 Tips to Drive Your Success!
    Social media has become mature enough that it is expected to demonstrate its value, but too often social media marketers are stuck using the same metrics we used years ago (friends and followers reports, anyone?). We need to focus on showing demonstrable ROI through the two things that matter not just to a CMO (or Chief Communications Officer) but also the CEO: Revenue Generation and Cost Avoidance.

    In this session, Adam Brown, Executive Strategist for Salesforce Marketing Cloud, will walk through 5 tips on social media measurement and ROI that helped drive his success leading social at Dell and The Coca-Cola company as well as the Salesforce customers he works with today.
  • Circles of Success
    Circles of Success are Success Services expert moderated small group discussions with other customers providing insights on how to address top business challenges and achieve your business goals.
    • Salesforce implementation - it's a walk in the park
    • Weathering the storm of Change Management
    • Top Tips for Admins
    • Become a Data Management Rockstar

Download the Salesforce Connections app.

Get the most out of the digital marketing event of the year with one powerful app. Add sessions to your schedule, find your way around, earn badges, and more.

Download for iOS Download for Android

product