Sessions

Get a year's worth of learning in a single day. Join us in Boston for an action-packed day of power sessions for every role.

 
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8:45 a.m. - 9:25 a.m.

  • Analytics Cloud: Get Smarter About Your Customers
    Launched at Dreamforce 2014, the Salesforce Analytics Cloud was built for any user, any data, and any device. We're excited to unveil the next wave of the Analytics Cloud to help every Salesforce customer instantly go from data, to insight, to action and ultimately get smarter about their customers. Learn what's new, see the product in action, and hear from customers who are experiencing unparalleled success with the Analytics Cloud.
  • Connected Nonprofit: Program Management on the Social Impact Platform
    Salesforce for Nonprofits helps organizations deliver more effective and efficient programs by connecting all relevant information in one place. Employees, partners, members, and data all work together seamlessly so organizations can automate every step and see the impact of their efforts in real time. Program managers collaborate seamlessly across geography. Directors have real-time insights to know they are investing in the right programs. Hear from two nonprofit sector thought leaders -- Health Leads and Boston Scholar Athletes -- on how they're using Salesforce to manage their programs across their regional offices.
  • How Salesforce Uses Marketing Cloud
    Do you ever wonder how we use Marketing Cloud at Salesforce? Our technology is used across the business and powers incredible results. We're creating 1-to-1 journeys with Journey Builder, Email, Mobile, Social and more. In this session, join us to learn how we leverage our best-in-class technology to market to our customers, prospects, event attendees, and more.
  • Life at Salesforce
    Curious what it's like to work at the world's fastest growing enterprise software company? Then join us for a look inside Life at Salesforce. Members of our team will share their experiences of building market leading technologies and partnering for success with some of the most respected brands in the world. You'll have a chance to ask candid questions about our culture, receive honest answers and discover what an opportunity at Salesforce can do for your career.
  • Modern App Development on the App Cloud
    We are living in a new world where apps drive how we experience home, work, and even what we wear. These apps live on all kinds of devices, from mobile phones to mobile wear, where everything is now connected. As a developer, how do you make sense of all this data? How do you build apps that leverage it at precisely the right time, combine it with incredible user experience, and use the development tools and frameworks you love? Join this session to learn about some of the newest developer technologies in the App Cloud to help enable you to build modern enterprise applications.
  • Track and Move the Adoption Needle
    Join us for an intimate and interactive discussion with other customers to learn how to empower managers and individual contributors for achieving a higher level of Salesforce adoption. We will discuss strategies that help increase the value of Salesforce among the users, thus positively impacting the acceptance and usage of Salesforce in your organization.
  • Winning in the Age of the Customer with Salesforce Cloud Services
    In today's market, a customer's experience can make or break a business. Cloud Services provides expert support, training, and services that can help you unleash the full power of your Salesforce technology, giving you the tools you need to compete in this customer-centric marketplace. Join us as we speak with a panel of thought leaders from some of the world's most innovative companies and hear how they're using Cloud Services to help them compete and win in a customer-led, digital and global market.

10:00 a.m. - 11:30 a.m.

  • Salesforce World Tour Boston Keynote
    Join Salesforce Vice Chairman and President Keith Block for an inspirational keynote where you will hear from industry-leading customers, partners, and product experts who will show you how to transform your business and connect to their customers in a whole new way.

1:00 p.m. - 1:40 p.m.

  • Get Fit With Community Cloud
    Join Community Cloud to hear Planet Fitness share their story about their recently launched franchisee community. They'll talk about how this approach to partner engagement is creating new ways to collaborate and drive shared value across the entire franchisee network. We'll also share the latest news from Community Cloud and how we are helping our customers increase sales, reduce costs, and improve employee engagement.
  • Marketing Cloud: The Dawn of the Digital Marketer
    The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.
  • New Features for Salesforce Admins
    Admins are the leaders who can guide their businesses to the future. Learn how to leverage the Lightning Experience and new features of Salesforce to drive innovation, tackle inefficiency and increase productivity.
  • Sales Cloud 101: Getting to Know the World's #1 CRM
    Want to see what makes Sales Cloud the worldwide leader in CRM? Come experience Sales Cloud up close and personal and see how it transforms the way companies sell--helping them be more productive, make more insightful decisions, and close more deals. You'll also get an up-close look at the all-new Lightning Experience. This session is geared towards beginners and people who are unfamiliar with Salesforce.
  • SteelBrick CPQ: Faster Quotes, Faster Close
    Learn how to supercharge Sales Cloud with SteelBrick Quote-to-Cash (including Configure, Price, Quote and Billing) so you can close deals faster. In this session you will see how SteelBrick automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your pipeline.
  • The Recipe for Growth: Real-Time Financial Metrics and Agile Business Processes
    High-growth organizations need real-time metrics to navigate the way forward, but also need agility to capitalize on opportunities. Disconnected or rigid systems prevent the best plans from translating into bottom-line results. Join us at this session to learn from two Boston-based technology leaders - Apperian and Plexxi - on how they scaled their organizations by connecting best-in-class CRM with Intacct's best-in-class cloud ERP.
  • The Road to Becoming a Connected Nonprofit
    Leading nonprofits are advancing their missions by leveraging cloud, social, and mobile technologies that connect their organizations, data, and constituents in whole new ways. Connected nonprofits take their fundraising, programs, community engagement, data analysis, and marketing efforts to the next level, while getting real-time insights anywhere, from any device. Hear first-hand from WGBH, the Boston institution that is the largest producer of TV and radio content for PBS and NPR, on how they leverage Salesforce's platform to make greater impact.
  • Train End-Users for Faster Adoption
    Join us for an intimate and interactive discussion with other customers to learn about end-user training techniques to increase Salesforce adoption and empower users in your company. This session focuses on the framework used to design and deliver an effective end-user training program. We will discuss strategies on the 5 Ws, ways to develop a role-based curriculum, and explore ideas for delivering and measuring your training efforts. Education is an ongoing journey. Get started on the right track!

2:00 p.m. - 2:40 p.m.

  • 10 Strategies for Growing Customer Revenue: Retention, Renewals & Upsells
    Since 90% of the revenue generated from your customers happens after the initial sale, the fastest way to drive profitable growth across existing customers is by focusing on customer retention and expansion. Learn how leading companies such as Box, Citrix and Adobe have transformed their post-sales Account Management & Customer Success teams by improving their customer operations to increase retention, renewals and upsells. We'll share actionable strategies to increase net retention 5-10 points and tactics for how you can implement a Proactive Customer Management solution.
  • 5 Best Practices to Build a Scalable Customer Experience
    Keeping customers happy and loyal drives growth, but how do you build an amazing customer experience that will scale with your business? Join us to hear five best practices that will help you kick-start and refine your customer experience strategy as well as examples from local small and medium-sized companies that grow faster with a focus on customer service with Desk.com.
  • Grow Faster with Connected Sales & Service
    Your customer has changed. They don't buy based on what you tell them, how great your product is, or how low a price you give -- they buy on customer experience. What's more, they expect a quality, coherent experience whether interacting with your sales people, your customer support team, or your marketing. Join Salesforce and guests to learn how a connected experience for your customer across sales, service, and marketing keeps them coming back and drives your business growth.
  • Proactive Recruitment - Taking Control of the Funnel
    Tired of waiting for your applicants to trickle down the funnel? Weary of having your advisors waste time with weak applicants? In this session, learn how the Berklee College of Music has taken a proactive approach that helps the school identify top students using the power of Salesforce. Get an inside look at Berklee's 'probability assessment' tool that was developed to give advisors an objective rating system, a evergreen call script, an easy way to identify top prospects, and a 5-10% bump in submission rates.
  • Relationships are the Future of Healthcare
    New reimbursement models, clinical advancements, and consumer expectations are shifting healthcare IT toward the patient. Hear Salesforce's Chief Medical Officer, Joshua Newman, MD and leading hospitals, health plans, pharmaceutical and medical device companies share inspiring stories on how relationships are the future of healthcare. See live demos of Salesforce Health Cloud driving stronger patient relationships with real-time collaboration, connected data and advanced analytics.
  • Sales Cloud Best Practices: A Whole New Way to Sell
    What are our top customers doing to build better pipeline, accelerate sales rep productivity, and maximize sales results? How can you use the brand new Salesforce Lightning Experience to accelerate adoption and drive value for every user? In this session, we'll walk you through the critical steps and best practices sales organizations should follow and give you a first-hand look at how the Salesforce Lightning Experience helps reps sell smarter and faster from anywhere. Come watch live demonstrations of new features and hear from customers who have achieved amazing sales results with Salesforce.
  • Weathering the Storm of Change Management
    Join us for an intimate and interactive discussion with other customers to learn how you can best manage ongoing Salesforce changes to keep current with ever-changing business needs. We will share strategies on who to include when planning for change, how to entice users to provide feedback, and what you should be thinking of when developing a change process to drive Salesforce ROI.
  • You Have a Great Email Program, Now Make it Even Better
    As a marketer, over the last several years, you have built a high performing email program and you want to keep driving improvement. In this session, cutting edge marketers will share their stories and tactics for how you can improve the results of your email program by adding mobile and advertising. Raise your email performance, by leveraging mobile and advertising to grow your list, increase engagement and win-back unsubscribes, taking your email marketing to new heights.

3:00 p.m. - 3:40 p.m.

  • AppExchange for Everyone: Apps That Make a Huge Difference
    With over 2,900 apps on the AppExchange you can run your entire business on Salesforce. In this session you will hear customers share best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps. Learn why over 79% of Salesforce customers use AppExchange apps.
  • Become a Data Management Rockstar
    Join us for an intimate and interactive discussion with other customers to understand how simple concepts such as naming standards and validation rules can have a positive impact on data. We will also discuss best practices for using Salesforce functionality and tools that impact effective data management.
  • Connected Nonprofit: Communicate More Effectively
    Whether you're engaging a new prospect or spreading the word about your cause, delivering the message to the right person at the right time can amplify your impact. Learn how the nonprofit Playworks is taking advantage of Salesforce's Marketing Cloud to get the word out and drive more impact.
  • Delivering Sales and Service Success at MathWorks
    Join Hope Rubin, Senior Manager, Business Applications as she shares MathWorks' CRM journey of how their Salesforce implementation has transformed their global service and sales experience for offices worldwide, increased efficiencies in their processes, achieved successful user adoption, all while enabling MathWorks to maintain a rapid pace of change.
  • Meet the New Financial Services Cloud
    Now, everything and everyone is connected. Across asset management, banking, and insurance higher client expectations are resulting in lower satisfaction scores and higher attrition rates. Join us in this session to hear innovation stories from Sun Life Financial and John Hancock on how the Salesforce Customer Success Platform is helping them meet the needs of this new market landscape. Also, learn more about the newly released Financial Services Cloud, a growth platform to accelerate relationship manager productivity, and help them build deeper, 1-to-1 client relationships anywhere and on any device.
  • SalesforceIQ: The Future of Selling is Here
    Salesforce is once again raising the bar of innovation by delivering SalesforceIQ. Powered by groundbreaking Relationship Intelligence technology, SalesforceIQ CRM (for small businesses) and SalesforceIQ Inbox (for existing Salesforce customers) are transforming selling for businesses of every size and industry. Join SalesforceIQ and special guests to discover the future of selling. Learn how SalesforceIQ can empower all World Tour attendees to sell smarter, sell faster and ultimately, close more deals.
  • Service Cloud Keynote: A New Era of Service for the Connected World
    Customer service is evolving as customers are increasingly connected to each other, to their devices and to more products than ever before. Join Service Cloud and guests to learn how organizations of all sizes and across all industries are using Service Cloud to deliver in-context service everywhere, supercharge agent productivity and provide smarter support in today's hyper-connected world. Come learn how to create and execute a vision for customer service to meet and exceed the needs of your customers.
  • Three Ways to Create a Seamless Customer Experience Across your Organization
    Organizations are faced with building the complete customer experience across the entire lifecycle. Yet you work in silos, and access to actionable customer data can be an ongoing challenge. In this session, you'll learn three ways to lead your customer experience initiatives and increase operational efficiencies across Marketing, Sales and Service. Hear from organizations who are making a huge impact and disrupting their space by providing the most engaging customer experiences. Take control of your customer's experience and quickly deliver personalized, actionable 1-to-1 experiences at scale.

4:00 p.m. - 4:40 p.m.

  • 10 Step Journey from On-Premise to Salesforce
    You need a solution that's built for agility and speed, and Siebel is difficult to innovate. You need a path to extend or replace it. Join us to learn about best practices, and get a 10-step retirement roadmap for a successful transition from on-premise to cloud. Join Salesforce Services and get the truth about managing a transition.
  • Connected Nonprofit: Driving Change and Getting Buy-In
    Organizational change is hard. But when it means moving siloed data out of spreadsheets and antiquated data systems, it can be well worth the effort--leading to greater efficiency, value, and impact. Hear from two nonprofit sector thought leaders--Citizen Schools and The Housing Partnership Network--that went through this org-wide change and came out the other side with impressive results. With best practices on change management and the value of a system administrator and sandboxes, this session will give you what you need to get buy-in, increase adoption and successfully deploy and deepen technology in your organization.
  • Data.com: The Blueprint for Building Stronger Sales
    Despite the availability of information, research shows that 8 in 10 sales reps are unprepared and fail to create value with buyers. Join Data.com to learn how the right information in Salesforce can help your organization grow faster by improving how sales and marketing connect with customers. See how Data.com is evolving to better arm your sales team and make Sales Cloud your competitive advantage.
  • Drive Metrics Using Reports and Dashboards
    Join us for an intimate and interactive discussion with other customers to learn about the leading Key Performance Indicators that drive the reports and dashboards you rely on to make your most important business decisions. We will discuss best practices for identifying, creating, managing, and assigning metrics in your business.
  • Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce
    Did you know that 65% of B2B buyers have already made a purchase decision by the time they engage with a vendor sales rep professional (IDC)? Join us to get an inside look at Pardot, the sales and marketing secret weapon that allows you to intelligently engage with your buyers from click to close. Learn how adding marketing automation to your CRM can help you fill your pipeline, personalize the buying process at scale, and empower your sales and marketing teams to better market, sell, and engage in today's buyer-driven world.
  • Salesforce1 Mobile: Drive Productivity Across Your Entire Business
    With Salesforce1, your reps have access to the world's most advanced CRM in their pocket. How do you help them adopt it to drive huge increases in productivity? What are the most successful companies doing to roll out mobile to every employee so that they call truly sell and delight customers from anywhere?
  • State of Marketing 2016: Success Secrets from the World's Top Marketers
    State of Marketing is an annual report published by Salesforce Research. This year's report -- based on a survey of nearly 4,000 marketing leaders worldwide -- identifies priorities, challenges, trends, and shifts in 2016 and beyond. Attend this data-packed session to learn how your organization stacks up as a high performer, moderate performer, or under performer across dozens of critical success factors.
  • Transform Your Business with Apps Built on the App Cloud
    The app revolution is here. What are you doing about it? Join Salesforce experts and App Cloud customers to learn how IT leaders can take advantage of the world's #1 Application Platform as a Service to transform their companies by delivering engaging and secure, enterprise applications for every part of the business. See updates on the latest product innovations from Force.com, Heroku, Lightning and more, and learn how you can deliver apps at the speed of business, with Salesforce App Cloud.

Salesforce World Tour

Amsterdam · Atlanta · Boston · Chicago · London · Melbourne · CeBIT, Hanover · New York City · Paris · Tokyo · Toronto · Washington, D.C.