Sessions

Get a year's worth of learning in a single day. Join us in New York City for an action-packed day of power sessions for every role. Check back soon for full session details.

 
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8:30 a.m. - 9:00 a.m.

  • Go Further: Top Tips for Administrators
    Late Night television has their Top 10 lists, so does Salesforce! We have scoured blogs, articles, and previous Dreamforce Sessions to provide you with our Top 10 Tips for every Salesforce Administrator...who knows...perhaps you have a Top 10 we haven't even thought about?

8:30 a.m. - 9:10 a.m.

  • Communications & Media: Exceeding Customer Expectations
    The digital revolution and the rise of over the top competition are changing communications and media companies as never before. While many focus on what the change means for the medium of content distributors and providers, it's the rapid shifts in consumer expectations that are ultimately driving the transformation occurring within the communications and media industry. Join Salesforce communications and media industry leaders and key customers to hear how Salesforce is helping to future proof companies as they focus on creating an effortless, personalized experience for their customers.
  • Data.com: Grow Faster with the Right Data at the Right Moment
    Looking for an edge in how you sell and market to customers? Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data -- all right where your team works, helping boost your sales productivity. Join us to hear how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
  • Habits & Hacks for Salesforce Admins
    Join Salesforce admin expert Mike Gerholdt (aka ButtonClickAdmin) as he walks you through the top habits and best practices of successful Salesforce Admins. We?ll show you amazing hacks that will make you a more efficient Salesforce Admin, make your users more productive and drive success for you and your business.
  • How Alex and Ani & Elizabeth Arden Focus on the Customer Experience
    At the end of the day, it doesn't matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? Alex and Ani and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
  • InsideSales.com: Data Science and Predictive Analytics Is Accelerating Sales
    Data science and predictive analytics can improve the accuracy of your sales forecasting, pinpoint the best leads and prospects, show you when and how to communicate with them, and empower you to consistently hire top sales performers. Jim Steele, InsideSales.com president of worldwide sales and chief customer officer, will share real-world customer results from sales teams who have increased revenue by as much as 30 percent in as few as 90 days.
  • Power Shift: How Customers Drive Engagement Across Marketing, Sales & Service
    Today's customers are always on, and continuously engaging with brands across channels and devices. They move seamlessly across marketing, sales and service and expect relevant, personalized interactions each step of the way. This fundamental shift in power requires companies to rethink how they manage the journey and deliver a cohesive experience throughout the lifecycle. Join Paul Greenberg as he dives deeper into the changing landscape of customer engagement, and shares insights on how companies can better interact with customers and create more meaningful relationships.
  • Salesforce for Nonprofits: Program Management on the Social Impact Platform
    Salesforce for Nonprofits helps organizations deliver more effective and efficient programs by connecting all relevant information in one place. Employees, partners, members, and data all work together seamlessly so organizations can automate every step and see the impact of their efforts in real time. Program managers collaborate seamlessly across geography. Directors have real-time insights to know they are investing in the right programs.
  • SMB Circles of Success: Driving Success During and After Your Implementation
    Getting and staying on the path to success is challenging as organizations grow more complex and the needs of your business users evolve. Join us to discuss how other customers have become successful through identifying executive sponsors, planning for growth, and dedicating resources to Salesforce.
  • To the Sahara and Back: 5 Leadership Lessons Learned from Running 550 miles in the Desert
    Sales Leader and Ultra-Marathoner Colin Nanka has spent years running hundreds of miles through the hottest, driest and deadliest deserts in the world. In the process, he’s discovered there are uncanny parallels between the qualities required to be an ultra marathon runner and that of a successful leader. Join this session to learn what the desert has taught him about running a business.

8:30 a.m. - 9:30 a.m.

  • Hands-on Training: Enhance Salesforce1 with Quick Actions
    Actions let users do more in Salesforce1, like update and create records. Learn how to create quick actions, add them to the Salesforce1 or a specific object, and how to customize quick actions for different users. You should be an experienced administrator with a solid understanding of page layouts.

9:15 a.m. - 9:45 a.m.

  • Go Faster: Top Tips for Better Adoption
    Once you have built the foundation of your Salesforce solution, it's time to consider the ongoing strategies for maintaining your success. Join us to hear the must-know change management and training strategies that will turn users into evangelists.

12:00 p.m. - 12:30 p.m.

  • Getting Started: Preparing for Success
    Prepare for Success from the beginning! Understand how to define your vision, inspire your team and plan your journey. Join us as we share customer examples and proven approaches to help you determine your key players, identify and prioritize your business objectives, understand the ways to measure your success, and more!

12:00 p.m. - 12:40 p.m.

  • Find Your Customers: Smarter Marketing with Pardot
    How can B2B marketers keep the pipeline fully stocked with a steady flow of high-quality leads? It’s easy - just be appealing, be available and be smooth! Join us as we cover strategies on how marketing automation helps you generate better leads, nurture them through the pipeline and close deals faster.

12:30 p.m. - 1:30 p.m.

  • Hands-on Training: Get Started with Support Reports and Dashboards
    Saleforce's real-time reporting capabilities and dashboards allow your service organization to easily analyze the support metrics that matter most. You'll learn how to use report options and report builder to generate agent productivity and customer satisfaction reports. You'll also learn how to use dashboard builder to display your support metrics on a dashboard for maximum visibility. This session is ideal for support users who are new to Salesforce reports and dashboards.

12:45 p.m. - 1:15 p.m.

  • Go Further: How to Do More with Less: Tips and Tricks
    Salesforce has countless ways to help users do more with less. Come learn about all the amazing features that will provide big impact with little investment.

1:00 p.m. - 1:40 p.m.

  • Accenture: Driving Innovation in the Cloud-Enabled Enterprise
    Accelerating Customer Loyalty and Sales -- Hear how Accenture works with enterprises to accelerate customer loyalty and sales through a platform to enable personalized marketing and engagement.
  • BMC: IT Service Management in a Digital World
    Digitalization, based on new Information Technology such as cloud, mobile, big data and social, is transforming our world. Innovation is introduced at light speed. Internet of Things, Smart Watches, 3D Printing, and Self-Driving Cars will, very soon, all be part of our daily lives. You need to manage all the required IT to accelerate your business´s innovation. Does ITIL drive or hinder innovation? Please join us to find out how BMC Remedyforce Customers improve Business Innovation with Next Generation IT Service Management in a Digital Age. During this session, you’ll learn about the value of: Extending your force.com investment to IT, Integrating Salesforce and AppExchange apps with Remedyforce, Modernizing your approach to IT Service Management (ITSM).
  • Circles of Success: Become a Data Management Rockstar
    Data management is a challenge impacting all areas of your business. This Circle will help you discover available features, as well as best practices for using Salesforce data management tools. Join other users to talk about key topics, including naming standards and using the right data management tools for the job.
  • Customer Community: Bringing Together Multiple Stakeholders
    Plus Relocation, an international relocation services provider (and Salesforce's relocation company of choice) designs and implements customized mobility solutions that are perfectly aligned to the needs of the mover. Plus needed a collaborative environment to connect transferees, partners and employees, which would ultimately improve the moving process. They chose a Customer Community, which places transferees at the center of the relocation experience by providing a single place for them to connect with everyone working on their move, including their Plus Relocation Counselor and all supplier partners. The Community, “ELO”, is a first-of-its-kind Community that is changing the way Plus Relocation conducts business, and will eventually change the way the relocation industry interacts with their customers, partners and employees.
  • Defining Your Strategy for Mobile Success with Salesforce1
    Mobility is changing not only how we live, but how we work. Join us to learn how to use mobile to connect and engage with your customers and employees in a whole new way. We'll also highlight best practices for optimizing and rolling out a mobile strategy for your company.
  • Grow Your Small Business with Salesforce
    Are you a small business? Want to learn how you can grow your business faster? Come hear from our experts and successful customers who have grown their businesses using Salesforce. Learn how you can find more leads, win more deals, and keep customers happier with Salesforce.
  • Marketing Cloud: The Journey is the Reward
    The future of marketing is the 1:1 customer journey. Salesforce has the complete customer success platform to help marketers engage their customers in entirely new ways across each step in the journey. Join us to learn how Marketing Cloud can help you take your digital marketing to the next level. Learn new ways to optimize your email and mobile marketing, enhance your social media management, improve your online advertising and grow your lead nurturing strategy.
  • Salesforce for Healthcare: Delivering the Promise of Patient-Centered Care
    Healthcare & Life Sciences companies around the world are facing dramatic change from aging populations, value-based business models, and new provider and patient expectations. Join Healthcare Market Leader Kim Arnold and Merck’s Head of Information Management IS, BioScience & Process Solutions, as they discuss the future of healthcare and innovations that are recreating the way we maintain our most precious asset – our health. See first-hand how the Salesforce Patient Success Platform is helping our customers achieve new levels of connectivity, collaboration and engagement, delivering the promise of patient-centered care.
  • Salesforce for Nonprofits: Become a Connected Nonprofit
    Nonprofits are transforming the social sector and philanthropy by connecting their communities in powerful ways. Hear how nonprofits are leveraging Salesforce for Nonprofits to disrupt the status quo and revolutionize how they connect employees, supporters, partners and programs to accelerate the pace of change.
  • SMB Circles of Success: Sell More with Lead & Opportunity Management
    Looking to learn how others are optimizing Salesforce to sell more? Do you want the opportunity to learn from other sales leaders on how they improved their sales productivity? Join this session to discuss best practices on how to optimize leads and opportunities for your business and get ideas on how to improve sales user adoption.
  • Transform HR and Employee Engagement with Salesforce
    Engaged employees are the lifeblood of every organization, but the war for attracting and retaining this top talent is intensifying. The consumer app revolution has increased employee’s expectations, and social platforms like LinkedIn and GlassDoor have put employees in the drivers seat of their careers. To stay ahead of the competition, companies must rethink how they create engaging employee experiences - from onboarding to alumni networks- throughout every phase of the employee lifecycle. Savvy companies are turning to the number one platform for engaging and connecting with their customers, and using it as a platform for building engaging employee experiences. Come hear an overview of this exciting employee engagement solution, see a demo on the Salesforce Employee Success Platform and, hear top customer stories and use cases to understand how Salesforce drives employee engagement within their organizations.

1:30 p.m. - 2:00 p.m.

  • VetForce: Salesforce for Military Veterans
    Learn about the Salesforce for Veterans program, VetForce. Sign-up for Salesforce training, connect with veterans, meet employers, see a demo of the VetForce community and meet local VetsinTech chapter leaders.

2:00 p.m. - 2:40 p.m.

  • Circles of Success: Business Metrics for Success with Salesforce
    Challenged with determining what are the best key metrics for your business? In this Circle of Success, get ideas on what you can measure and how you can measure them. Topic discussion includes understanding key business drivers to create metrics, reports, and dashboards.
  • Connecting Marketing with Sales, Service and Beyond
    Discover all of the marketing solutions Salesforce has to help drive customer journeys. Learn about best in class strategies that help unify the customer experience across your organization by leveraging all the touchpoints from connecting with your customers in communities, to engaging personalized customer service, to collaborating across sales and marketing. The technological landscape is changing and marketing is leading the digital revolution. Join us to learn how Salesforce connects your Marketing, Sales and Service efforts and creates seamless 1:1 journeys for your customers.
  • Desk.com: Customer Service the Small Business Way
    Keeping customers happy is essential to growth as a small business. Designed for speed and built for scale, Desk.com gets your fast-growing company up and running with support in just hours with everything you need to deliver fast, awesome customer service. Join us to see how productivity tools help agents close cases faster, a user-friendly knowledge base drives consistency and correctness for agents and for self-service support, and how connecting customer service to other critical parts of your business creates a complete 360-degree view of your customers to personalize every interaction.
  • How Kraft Drives Email Engagement Using Native Advertising & Personalization
    As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand?s consumers. These insights can be used to target Native Advertising and personalized content delivery. Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using Marketing Cloud's Active Audiences to personalize email messaging using first-party data.
  • Retail Re-Personalized
    Digital disruption is driving shopper demand for personalization. Salesforce helps retailers deploy the power of cloud, social, mobile & data science to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and build a strategy to adapt to any retail transformation
  • Sales Cloud Best Practices: Your Steps to Success
    Do you have a plan for ensuring success with Sales Cloud? Do you know how your organization can achieve the best results, maximize sales performance, and ensure widespread adoption? In this session, we'll walk you through the critical steps and best practices every sales organization should follow, and what to avoid. You'll see demonstrations of great features and hear from customers who have achieved amazing sales results and will explain firsthand how they did it.
  • Salesforce for Nonprofits: Turn Big Data into Social Change
    Salesforce Analytics Cloud is Analytics for the Rest of Us and leading nonprofits are already showing how big data can help solve the world's complex problems. Learn how Project 8 is using Analytics Cloud to help ensure that the 8 billion people that will live on this earth in 15 years will have the food, water, and energy they need.
  • SMB Circles of Success: Business Metrics for Success with Salesforce
    Challenged with determining what are the best key metrics for your business? In this Circle of Success, get ideas on what you can measure and how you can measure them. Topic discussion includes understanding key business drivers to create metrics, reports, and dashboards.
  • SurveyMonkey: Beyond NPS - Driving Business Decisions with Customer Feedback
    What is your Net Promoter® Score and what are you doing to improve it? Learn how to go beyond NPS tracking by capturing customer insights alongside Salesforce data. Leverage results to drive happier customers, manage team performance, and spot product or service issues early, giving you a sustainable competitive advantage.
  • Welcome to the Salesforce Wave Analytics Cloud
    The world is exploding with amazing new data about your customer: mobile devices, social networks, product sensors. With the Analytics Cloud, you can connect any data, from any source, to everyone in your company. Join us and hear from innovative companies who are uncovering new insights and opportunities from any device.
  • Win More Deals Faster with Sales Cloud
    How do today's successful small businesses win more deals, faster? Come learn how you can get a 360-degree view of customers, prospects, and deals, letting you connect to key decision makers faster to close more deals - from anywhere with Sales Cloud.

2:00 p.m. - 3:00 p.m.

  • Hands-on Training: Create Measureable Email Campaigns with the Marketing Cloud
    The Marketing Cloud allows you to create highly relevant and beautiful-looking emails for any campaign. These emails can be paired with your Salesforce data and sent directly to contacts or leads from within the Sales/Service Clouds. After an email has been sent, you can view your tracking data on Salesforce1 and never worry about your data being out of synch. Participants will leave the session with the ability to: Create an email from within the Marketing Cloud. Send an email from within the Sales Cloud. Track email results on Salesforce1 Participants in this session should have a basic understanding of Lead and Contact records within Sales/Service Clouds and standard Salesforce reports to fully participate in this session. Please note, to participate in Hands-on Training sessions, you must bring your own device.

2:15 p.m. - 2:45 p.m.

  • Getting Started: Getting Data Into Wave
    Salesforce Analytics Cloud allows business users to rapidly explore any data from any device. Learn how to get your data onto the newest cloud in the Customer Success Platform.

3:00 p.m. - 3:30 p.m.

  • Go Faster: Change Management Best Practices
    Your project plan is on track, but is your company ready? Change Management means great communication, understanding the business impact, establishing governance and addressing the behaviors. Join us to learn these strategies - and more - to get your team on board with what's coming and prepare your company for this important event.

3:00 p.m. - 3:40 p.m.

  • Accelerate Pipeline with Pardot: Salesforce B2B Marketing Automation Solution
    Meet Pardot, your new sales and marketing secret weapon. Join us to learn how adding marketing automation to your CRM can help optimize your lead generation, and get the right leads to the right people, at the right time. Pardot empowers you to move leads through the funnel and close the ROI loop faster and more efficiently.
  • Apttus: Delighting Your Customers and Growing Revenue Like Salesforce
    Everybody knows that being easy to do business with is a critical part of creating (and keeping) your customers happy. But achieving a frictionless sales process can be a challenge for even the most innovative companies, like Salesforce, who recently transformed their quoting and contract management process on Salesforce1. Join Apttus EVP, Sales and Marketing, Kamal Ahluwalia, alongside Salesforce special guests, to learn how the $5B SaaS leader drove renewals, introduced innovative new technologies like digital commerce, mobile apps and analytics, and increased ease-of-business and customer satisfaction. We’ll also share how an innovative analytics company was able to achieve similar results, with a solution they launched in just one day. Whether you’re a big or small organization, if you want to learn from the best, this is a can’t-miss session.
  • Circles of Success: Track & Move the Adoption Needle
    It’s time to get your team excited about Salesforce. This Circle of Success explores how other companies get employees to adopt Salesforce for the long term through regular communication, executive sponsorship, and incentives. Whether it's carrot sticks or value, learn how to find the right motivation and map out your strategy.
  • Financial Services: The Customer Success Platform for Financial Services
    A perfect storm of trust and technology change is reshaping client expectations and the competitive landscape in financial services. Salesforce is helping financial services customers rebuild their platforms - evolving from a simple transactional relationship to a deeper relationship with clients that is improving customer satisfaction and retention. Please join us to hear our vision of the Customer Success Platform reimagining your Customer Journeys across the financial services industry, leveraging an adaptable platform that wraps channels, products, and business lines around the customer.
  • How Intuit Turned Transactional Emails Into Quick Customer Wins
    Customer communication of all types - marketing, support, and transactional - is essential for keeping audiences engaged with your brand. What happens when different product lines communicate differently? You create customer confusion and email apathy. Join the Intuit Buy Experience team as they discuss how they doubled engagement rates by aligning branding strategies and revamping their 1:1 customer lifecycle communications.
  • Keep Customers with Great Customer Service from Desk.com
    Every small business looks for new customers, but how do you keep the ones you already have? Join us to learn how customer service differentiates successful growing businesses from the rest and how Salesforce helps small businesses keep their customers happy with support that scales. Deliver fast, awesome customer service and keep your customers coming back for more with Desk.com.
  • No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
    From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews. Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
  • Salesforce for Higher Ed: Becoming a Connected Campus
    Built for the social and mobile era, learn how Salesforce for Higher Ed enables you to become a Connected Campus, place students at the center of everything you do, and achieve breakthrough performance across the student lifecycle. Then learn how an esteemed higher education institution is using Salesforce to increase productivity, streamline systems and processes, and create a more efficient engagement platform with their constituents. They will also share how this fits into a campus-wide CRM strategy for fostering and building relationships across the entire student lifecycle in a phased approach.
  • Salesforce1 Lightning Technical Overview
    Salesforce1 Lightning, the next generation of the Salesforce1 Platform provides a suite of powerful tools for everyone - from business users to developers - to build amazing apps faster than ever. Learn how anyone can build apps - fast, discover how Lightning improves collaboration between admins and business stakeholders and see how easy it is to unlock and access your legacy data.
  • Salesforce1 Platform: Build Apps Fast. Build Business Faster.
    Speed and innovation are today's currency for business as new technologies trigger new opportunities. Join us to hear how you can use Salesforce1 Lightning to transform IT to innovate and leapfrog your competition. Learn how to build engaging customer-facing apps and connect them to your business process. Then, see how easy it is for anyone to build mobile apps for employees to work faster from anywhere.
  • SMB Circles of Success: Increase Adoption with Salesforce1 Mobile
    Salesforce1 is the platform engineered to connect customers to the next generation of apps and devices. You can now sell, service and market like never before, from anywhere. Learn how Salesforce1 can help your organization be more productive and have a deeper connection with your customers. Join this best practice discussion with other Salesforce customers to learn about the endless possibilities of Salesforce1.

3:30 p.m. - 4:30 p.m.

  • Demo Session: Get Started Coding Salesforce1 Mobile Apps with Lightning Components
    The Lightning component framework allows you to build dynamic mobile and web applications on the Salesforce1 platform. In this session, learn how to create and use basic Lightning Components using JavaScript. Reminder this is a hands off session, demo only!

3:45 p.m. - 4:15 p.m.

  • Go Faster: Accelerate Your Success with Salesforce Accelerators
    Salesforce Accelerators put you on the fast track to results with targeted engagements designed around your business challenges. The Design a Center of Excellence Accelerator enables you to better align business and IT organizations, prioritize business processes, and create a strategic plan to scale Salesforce in your company. In the Salesforce1 Mobile Adoption Accelerator, we show you how to look at your business through a mobile lens and find the right ways to engage users. Learn how to push your organizations into top gear with experts Kevin Flowers and Jesse Endo.
  • 4:00 p.m. - 4:40 p.m.

    • Deep Dive into Salesforce Integrations: Mapping Agents
      When building sync functionality for external services, it is often necessary to provide flexibility to how the integration interacts with the org. That’s where mapping agents come in handy - they allow you to build a more generic integration that can create callout bodies dynamically with mapping information that is pre-configured by org admins. The same mappings can also be used to dynamically deserialize incoming calls. This session will include code review of a simple mapping agent as well as tips and tricks on dealing with value and type variabilities, nested nodes, lookup mapping, custom object mapping, and more.
    • Deliver the Future of Customer Service Today
      Customer experience is overtaking product and price as the #1 brand differentiator. How is your company leveraging this industry change? Join us to learn how the most successful organizations are using Service Cloud to transform their businesses with a service-first strategy. Come learn how to prepare your organization for the future and drive customer satisfaction by delivering more personalized service in a smarter and faster way than ever before.
    • Dell: IT Agility Best Practices with Mozy’s eServices Manager & Dell Boomi
      How does an IT team evolve faster than the pace of technology while remaining relevant and valuable? Learn from Mozy, an EMC Company, and find out how they integrated Salesforce with other applications to seamlessly automate business processes and while generating meaningful results at the same time.
    • Extend Salesforce with the AppExchange
      With over 2,700 apps on the AppExchange and more than 3 million customer installs, you can run your entire business on Salesforce. In this session you will hear from customers the best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps from our partners.
    • Find and Connect To Key Decision Makers Faster with Data.com
      How can sales and marketing teams get instant access to new customers without ever leaving Salesforce? Join us to learn how Data.com helps reps find new customers by segmenting lists and targeting high quality prospects, giving small businesses the edge they need to grow fast!
    • How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
      When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
    • How Salesforce Uses the Marketing Cloud
      Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
    • Salesforce for Nonprofits: Communicate More Effectively
      Whether you're engaging a new prospect or spreading the word about your cause, delivering the message to the right person at the right time can amplify your impact. Learn how nonprofit organizations are taking advantage of 1:1 Customer Journeys in the Salesforce Marketing Cloud to get the word out and drive more impact.
    • SMB Circles of Success: Become a Data Management Rockstar
      Data management is a challenge impacting all areas of your business. This Circle will help you discover available features, as well as best practices for using Salesforce data management tools. Join other users to talk about key topics, including naming standards and using the right data management tools for the job.
    • Welcome to the Customer Success Platform for Consumer Goods
      Consumers demand speed more than ever. Flat growth, hyper-competition & the rapidly unfolding emerging market opportunity are forcing consumer goods companies to shift to the consumer and meet demand for speed. Learn how the Salesforce Consumer Success Platform helps companies go faster through the power of the cloud, mobile, social and data science.

    4:30 p.m. - 5:00 p.m.

    • Go Further: Top Tips for Administrators
      Late Night television has their Top 10 lists, so does Salesforce! We have scoured blogs, articles, and previous Dreamforce Sessions to provide you with our Top 10 Tips for every Salesforce Administrator...who knows...perhaps you have a Top 10 we haven't even thought about?

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