B2B Marketing Automation by Salesforce.

Drive sales with intelligent marketing.


Generate high-quality leads.

Run targeted marketing campaigns that keep your pipeline fully stocked with a steady flow of high-quality leads.

  • Generate leads with forms and landing pages.

    Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.

  • Connect faster with personalised email marketing.

    Create segmented lists that are tailored to your exact specifications. Send the right message to the right person at the right time using Pardot’s intuitive email editor.

  • Optimise your emails for the inbox.

    Finally understand which content resonates the most with your email recipients — and ensure that your messages reach their mark — with email A/B testing and SPAM analysis.

  • Personalise the buying experience.

    Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.


Streamline lead management.

Nurture leads until they are ready to buy, and then prioritise with ease using Pardot’s automated lead qualification and assignment capabilities.

  • Educate leads with lead nurturing.

    Free up valuable marketing and sales resources by automatically nurturing leads until they are ready to purchase.

  • Enable sales with lead qualification.

    Find the best leads faster using Pardot’s blended lead scoring and grading system.

  • Assign leads at the right time — automatically.

    Automatically assign leads based on the criteria that makes sense for your business, so that only the best leads get passed from marketing to sales.


Connect faster, from anywhere, with Salesforce Engage.

Real-time sales alerts, prospect activity tracking, and sales campaign tracking ensure that sales reps are following up with prospects right when they need to be.

  • Unite sales and marketing with Salesforce® Engage.

    Sell more effectively than ever before, in the office or on the go. Enable sales to lead the conversation with a library of marketing-curated content that can be deployed in just one click.

  • Improve follow-up speed with real-time alerts.

    Get automatic notifications of prospect activity — in real time — via Salesforce CRM or the Salesforce1 Mobile App.

  • Understand your leads more completely.

    View detailed activity tracking on each prospect, so you can understand their journey from click to close.


Calculate marketing ROI.

Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into which campaigns and efforts are driving new business. Optimise and repeat.

  • Attribute revenue with closed-loop reporting.

    Tie each closed deal back to its original source with closed-loop reporting.

  • Measure sales campaign success.

    Easily monitor and control the success of Salesforce® Engage campaigns with interactive, graphical dashboards. Identify top-performing emails and templates with key engagement metrics.

  • Understand sales funnel health.

    Use Lifecycle reports to get a high-level view of sales cycle health — and understand where prospects are getting stuck in the funnel.

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.


Questions? Our reps have answers.
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