A/B Email Testing

Successful email campaigns aren’t just about your template. Ensure that your content resonates using A/B testing.

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Send emails with confidence.

  • Test different versions of your email.

    Change elements in your email, then deploy different versions of your email to a segment of your list to see which one performs best.

  • View test data in real time.

    View the testing data for each respective email in real time — then automatically send the winning email to the rest of your recipient list at the close of the testing period.

  • Increase your engagement rates.

    A/B testing allows you to choose the best content for your emails, helping to increase open rates, click-throughs, and engagement rates.

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