High tech


Build stronger customer connections

The tech industry leads the charge when it comes to adopting new ways to help businesses evolve quickly. That’s why the most innovative high-tech companies are becoming Social Enterprises—discovering opportunities to connect with customers and employees like never before.

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Engage in social media

People are talking about your products on social networks. Are you listening? Monitor customer sentiment, identify top influencers, and get involved in the discussions. Dell listens, engages, and acts—elevating the Dell brand and customer relationships in the process. It’s how they changed 34% of their "demoters" to "promoters."



Build community

The Web is going social—providing new ways to elevate your company and products. Build engaging communities, online support, custom ecommerce experiences, and innovative marketing campaigns on Facebook. Like Cisco, who created an online community where its customers can connect, submit questions, and get more engaged.