Harness the power of social media so you can listen to your customers, publish engaging content and advertise to reach new audiences for your company. The Salesforce Marketing Cloud makes it easy to connect with your customers in new ways.
General Electric (GE) was founded by Thomas Edison—inventor of the lightbulb—and the company is now on the forefront of a variety of industries including consumer appliances, healthcare and power-generation. GE Aviation's innovative new path involves making business social, building closer connections with its customers—and of course making its products more socially connected.
"Data is good, but real-time information from Salesforce is better."
– Beth Comstock, CMO, GE

The Salesforce Marketing Cloud empowers brands to succeed in today’s new marketing landscape with the industry leading social marketing suite. It includes the #1 Social Listening application, Radian6, the #1 Social Publishing application, Buddy Media and the #1 Social Advertising application, Social.com.