ExactTarget Marketing Cloud

The most powerful 1:1
digital marketing platform
at your fingertips.

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ExactTarget Marketing Cloud
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The most powerful 1:1
digital marketing platform
at your fingertips.

Editions & pricing ›

Create richer relationships with customers.

Create richer relationships with customers.

The ExactTarget Marketing Cloud, built on the Salesforce1 Platform, allows marketers to create 1:1 campaigns like never before. So you can combine traditional digital channels like email, mobile, social, and the Web with any conceivable product — from toothbrushes to cars — to turn consumers into customers.

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unique
open rates

EMAIL CAMPAIGNS

As the recognized industry leader with 12+ years of experience, ExactTarget Marketing Cloud helps you send relevant and engaging emails that make an impact. Serving businesses large and small across all industries, we can help transform your business through reliable, scalable email marketing.

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5 Proven Email Practices
to Drive Revenue 

 

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94% improvement in brand marketing
improvement
in brand
marketing

SOCIAL MARKETING

Gather insights, publish highly targeted content, and build, run, and optimize ads on Facebook and Twitter. Engage your social community and build your brand, all with the Marketing Cloud’s industry-leading social marketing apps, Radian6, BuddyMedia, Social.com, SocialEngage™, and SocialPages™.

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White paper: The Mathematics of Social
Marketing  

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top online
retail sites

WEB

Eight of the 10 most visited online retails sites—and dozens of brands across other industries—rely on the ExactTarget Marketing Cloud's suite of eCommerce marketing tools and web products to connect with their customers, using data to deliver the right product at the right time.

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White paper: The Hyper-Connected
Consumer 

 

Mobile selling
59% campaign effectiveness
campaign
effectiveness

MOBILE CAMPAIGNS

Ready to reach your on-the-go customers? Create, target, send, and track mobile messages, including SMS, push, and email campaigns in one easy-to-use digital marketing interface. Seamlessly manage subscribers and campaigns across all your channels with comprehensive cross-channel campaign tracking.

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The Mobile Idea File 

integrates with
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applications

DATA AND ANALYTICS

The ExactTarget Marketing Cloud helps you create meaningful customer connections using the data you already have. Consolidate and segment data from CRM, web analytics, point-of-purchase, and more to deliver personalized content to the right audiences—all within a drag-and-drop interface.

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The Path to Lifecycle Marketing
Success 

 

Marketing Automation
Intuitive
1:1 Marketing Engine

Marketing
Engine

MARKETING AUTOMATION

It’s more important than ever to develop real relationships with your customers. Journey Builder, transforms our already-trusted solutions into an intuitive 1:1 marketing engine, so you can create an exceptional brand experience—with results to prove it.

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2014 State of Marketing 

Helping businesses of any size achieve tangible business results.

Bissel
"ExactTarget has helped educate us in how we get into multi-channel, how we
build better and stronger relationships with our consumers."
— Ryan McLean, VP of Marketing, Bissell
 

Additional resources

Additional resources

Get the 1:1 customer platform today.

Connect to your customers in a whole new way.

Sales Cloud

Sales Cloud 

Grow your business with the world’s #1 sales app.

Learn about Sales Cloud ›

Service Cloud

Service Cloud 

Experience the world’s #1 customer service app.

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Platform

Platform 

Go from ideas to apps faster than ever with the world’s #1 cloud platform.

Learn about the Salesforce1 Platform ›

 
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