Dashboards show a lead’s info, a rep’s open deals, as well the lead’s Einstein “Likelihood to close” score.

Media Cloud

Integrate your audience and advertiser data to maximize monetization across every channel with the #1 AI CRM for media. Get faster ROI with prebuilt modules, workflows, automations, and applications that deliver the most commonly used business processes for media. Reduce your overall operating expenses with time-saving process automation.

Leading brands boost operational efficiency and advertising sales with Media Cloud.

 

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What can you do with Media Cloud?

Launch and monetize experiences faster with AI. Simplify your media business processes and make it easier to scale. Connect audience and advertiser data to drive deeper personalization. Media Cloud is built on top of Sales Cloud and Service Cloud, so you get the #1 AI CRM for media customized for the industry.

Gain efficiencies and save costs with the #1 AI CRM for media and entertainment.

Leverage an out-of-the-box, customizable, and extensible data model for media and entertainment providers built directly on the Salesforce platform.

A subscriber portal shows personalized entertainment offers and streaming bundles.

Craft dynamic customer interactions without code and deploy to multiple channels and devices.

An Omniscript Multi Quote console shows the ability to easily create dynamic subscriber interactions.

Create processes with agile and personalizable automated decisions across media industry workflows.

A graph that shows the evolution of decision tables.
A subscriber portal shows personalized entertainment offers and streaming bundles.
An Omniscript Multi Quote console shows the ability to easily create dynamic subscriber interactions.
A graph that shows the evolution of decision tables.

Reimagine advertising sales with an AI-powered platform.

Accelerate sales, streamline operations, and optimize campaign performance.

An ad sales management dashboard shows calendar-based media planning.

Leverage advanced order capture and guided selling capabilities with a catalog-driven, media-specific CPQ that supports attribute-based pricing and highly complex business rules.

A sales rep generates a new quote. The finance department can see the quote and generate an invoice when an order is placed.

Cut costs and drive efficient growth with the customer-first, distributed Order Management system built directly into your media CRM.

An ad shows a special "same-day pickup" offer personalized to the customer.
An ad sales management dashboard shows calendar-based media planning.
A sales rep generates a new quote. The finance department can see the quote and generate an invoice when an order is placed.
An ad shows a special "same-day pickup" offer personalized to the customer.

Deepen customer loyalty with data-driven subscriber management.

Monetize audiences faster, launch B2C and B2C subscription services, and deliver personalized journeys at scale.

A subscriber profile shows an activity timline, top interests, and Einstein AI predictions including propensity to churn.

Drive engagement and stickiness with personalized subscriber journeys and intelligent recommendations.

A journey dashboard shows AI-generated recommendations including personalized offers to prevent churn.
A subscriber profile shows an activity timline, top interests, and Einstein AI predictions including propensity to churn.
A journey dashboard shows AI-generated recommendations including personalized offers to prevent churn.

Get the most out of the #1 AI CRM for media with thousands of partner apps and experts.

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Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.

Learn new skills with free, guided learning on Trailhead.

Frequently Asked Questions

A media CRM (Customer Relationship Management) system is a specialized software solution designed to meet the unique needs of media and entertainment businesses. It serves as a centralized platform to manage and optimize interactions with clients, advertisers, partners, and other stakeholders in the media industry.

Media Cloud is Salesforce's purpose-built product for the media and entertaiment industry. It helps media and entertaiment companies sell advertising and media content smarter, faster, and more efficiently by providing everything sales teams need on one integrated platform. It also helps companies to automate processes and manage the entire subscriber journey.

All media and entertainment companies including: publishers, broadcasters, advertising agencies, gaming, sports, studios, retail media, entertainment, and more.

A media CRM is important because it helps your company to automate and monetize your business. It helps you maximize customer lifetime value, lowers costs, and accelerates media and entertainment industry innovation.

With Media Cloud, you can improve efficiencies, manage the entire subscriber journey, launch tailored products, packages and promotions faster, repidly grow media revenue, and accelerate advertising sales.