Dreamforce Sales Keynote: See how the #1 CRM works for you across the entire sales cycle.
Register nowSellers focus on winning. Agents handle the grind.
The #1 CRM brings agents and sellers together to turn every customer interaction into revenue. Sales Cloud gives every seller the context they need to move deals forward — and handles the work in between. The result: 30% more revenue. 25 hours back each week to sell.
See how sales teams of every size and every industry grow with Salesforce.
Volkswagen Group drives innovation with humans and AI agents, together.
The 1916 Company creates timeless customer experiences with a unified automated system.
The 1916 Company consolidated eight systems into a unified Salesforce platform anchored by Sales Cloud, making it possible for sellers to close deals 63% faster. The transformation also enables client advisors to focus on building relationships rather than managing data, delivering the smooth, premium experiences its high-value clientele expects.
Crexi saves its sales reps 5 hours a day with Sales AI.
BACA Systems doubles productivity with Sales Cloud.
BACA Systems' sales teams were slowed by routine tasks and incomplete information, spending too much time searching for information on prospects and drafting emails. Reps had no way to identify opportunities at risk or proactively save them. Now, BACA Systems unlocks all of its data with Data 360 and boosts sales efficiency with Agentforce Sales, doubling productivity.
Siemens transforms sales through data, AI, and trusted partnerships.
Wonolo agents decrease handle times 20% with AI-generated replies.
Wonolo uses Sales Cloud to track the customer journey from prospect identification to repeat job placement, driving operational efficiency and increasing sales. With added agent confidence, Wonolo can shorten training times, build a consistent brand voice, and reduce agent turnover.
Asymbl Scales Like a Company 10x Their Size with Agentforce
Meet Hunter, your outbound sales agent.
Hunter starts with outbound and drives to outcome. Set a goal and Hunter pursues it. It prospects, advances deals, and closes, running continuously in the background while your team stays in flow. The best part? It learns from every conversation and deal, getting smarter over time.
Drive revenue growth with the #1 CRM that works for you.
Sales Cloud puts agents to work across every stage of the deal cycle, from planning to closing. Hunter drives toward a goal. Momentum gives it the truth and context to know what to do next. And sellers can work with agents wherever they work, across Salesforce and other AI interfaces.
Get started with Sales Cloud.
Bring your customer and deal data, intelligence, and AI agents together to automate work, surface what matters, and move revenue forward.
Salesforce named a Leader in CRM Sales Platforms for the 20th year in a row.
See how we’re evaluated in the 2026 Gartner® Magic Quadrant™.
Extend Sales Cloud to deliver more value.
Hit your quota with AI Agents
Hunter
Hunter starts with outbound, and works toward outcomes.
AI Sales Agents
Transform every stage of the sales cycle — from prospecting and pipeline management to account growth and partner success.
Agentforce Sales in Slack
Bring AI sales agents, your CRM data, and your business context into the one place your sellers already work.
Sales Engagement
Accelerate sales, connect with buyers, and take action with engagement built directly into your CRM.
Sales Programs
Boost seller efficiency and productivity with outcome-based enablement — all in the flow of work.
Buyer Engagement
Align marketing and sales to grow efficiently and close deals faster.
Close more with complete context
Sales Data
Automate CRM updates, centralize data, and equip sellers with smarter insights and AI with the power of Data 360 and the Salesforce Platform.
Sales Analytics
Drive forecast accuracy, grow pipeline, and optimize revenue with Sales Cloud, Tableau insights, and unified data from Data 360.
Optimize the sales and partner lifecycle
Revenue Lifecycle Management & CPQ
Connect the revenue lifecycle — from product catalogs and price management to CPQ, contracts, and billing — to sell on any channel.
Sales Performance Management
Unlock peak sales performance. Easily manage quotas, plans, territories, incentives, and more– all in one place.
Partner Cloud
Power your partner ecosystem with Partner Cloud. Scale easily with CRM data and Agentforce embedded in a customizable partner experience.
Discover what's new in Sales.
Keynote
Sales Keynote: Context Wins. The #1 CRM Works for You.
Revenue breaks where context goes. The #1 CRM works for you — capturing buyer intent, preserving it across every handoff, and now, running natively inside Claudeforce.
Keynote
Revenue Keynote: One Engine, Every Experience
See how Agentforce Revenue Management is a complete agentic revenue platform — one engine going beyond CPQ to unify pricing, quoting, contracting, and billing for any channel, experience, or agent.
News
Sales Cloud Introduces New Agentic Selling Model
Every seller gets a team of sales agents that handle the operational grind, freeing them up to focus on closing deals.
Dreamforce Insights
Your Path to Growth Is Humans and Agents
Catch up on the sales keynote from Dreamforce 2025 and discover how to reinvent your sales cycle with humans and AI agents together.
Product Release
Discover The Latest AI Agent Innovations
Explore the new product releases from Sales Cloud and Revenue Cloud, featuring AI-powered tools across the revenue lifecycle.
Analyst Report
Salesforce Named a Leader in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms
Learn why we are recognized for the 20th year in a row.
Research
Explore the latest trends in “State of Sales”
Get the inside scoop on how sellers are driving growth in 2026, from AI agent use cases to revenue strategies.
Guide
The Sales Leader’s Playbook to Driving Growth with AI
Learn why leaner tech stacks and a foundation of unified data are essential for sales teams looking to unlock the full potential of their AI.
Guide
Get started with AI Sales Agents Fast
Learn how to build and activate a sales agent in 30 minutes or less.
Guide
How Leading Companies Use Sales Cloud
Learn how customers across industries are using Sales Cloud to nurture inbound leads, coach clinicians, and more.
Event
Dreamforce on Demand
Explore the best sessions from Dreamforce 2026, from the sales keynote to deep dives on agents. It’s all streaming now on Salesforce+.
Webinar
Switch on Agentic Success - Start with Customer Service
Agentic AI is beyond pilots, with the business outcomes to prove it. See how leading companies are using AI agents to boost CSAT, resolve issues faster, and scale across marketing and sales.
Virtual Event
Sales Cloud Hands-on Workshops
Get real experience with Sales Cloud in our hands-on workshops, led by top product experts. These interactive sessions are designed for you to help you maximize your success.
Webinars
Upcoming and On-Demand Webinars
Watch our webinars live or on demand at any time. You'll find a wealth of knowledge and business insights created for busy sales professionals.
Accelerate revenue with Sales Cloud's fully integrated suite of solutions.
Streamline CPQ, Contracts, Billing and more with Revenue Cloud.
Speed up the quote-to-cash process with revenue lifecycle management – now built on the Salesforce Platform.
Say hello to Salesforce Spiff, our brand new commissions product.
Automate commissions, motivate sellers, and boost performance with the latest addition to Sales Cloud.
Extend data and AI to your partners with native PRM.
Grow partner revenues and empower resellers, dealers, distributors, brokers, agents, franchisees, and more.
Sell smarter with Salesforce’s free CRM
Get started quickly with built-in tools to capture leads, track deals, and close more deals, faster—all in one place.
Join the Salesblazer Community
Looking to meet and learn from fellow sales professionals? Our Salesblazer Community is the place for you.
Become a Salesblazer with free, guided learning on Trailhead.
Keep up with the latest sales trends, insights, and conversations.
Report
Explore the latest trends in “State of Sales.”
Guide
5 Ways to Scale your Sales Teams with Agents Playbook
Demo
Save now, grow efficiently with new Sales Cloud Unlimited.
Guide
How Leading Companies Use Sales Cloud
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Sales Cloud FAQs
Sales software is a broad category, but typically refers to tools that help businesses manage their sales process. It often includes a repository for contact information, sales deal/pipeline tracking, sales analysis features, and automation/AI that can help take manual work for sales reps' plates. Perhaps the most common type of sales software is customer relationships management (CRM) software — this is often the "single source of truth" for sales teams, where deals are tracked and recorded.
There are many different types of sales software. Customer relationship management (CRM) tools manage customer data and help track deals throughout the sales process. Sales engagement platforms guide and, in some cases, automate outreach tasks. Sales enablement software provides training and coaching resources. Sales analytics and intelligence tools offer insights from sales data to help with decision-making. More specialized sales tools are also available for tasks like quoting, order management, and invoicing.
Centralization. Sales software, when well integrated or consolidated, centralizes customer and deal data and sales operations, making it easier for sales teams to execute quickly, analyze performance, identify opportunities, and plan for the future. This also makes it easier to ensure data security, and to fuel effective AI — like autonomous AI agents that can handle a number of sales tasks (like prospecting) autonomously. Put together, these benefits can lead to faster sales and increased revenue.
While the specific feature set you need for your business may vary from other businesses, these are table stakes: contact management, deal tracking (sales pipeline), automation, AI (predictive AI for forecasting and generative/agentic AI for content creation and autonomous task completion), and reporting.
Absolutely. Sales software is key to helping small businesses organize their sales plans, assign tasks, track deals and customers, and expedite the sales process. This helps them compete, and gives them the foundation for growth.
Sales Cloud’s sales force automation software helps companies sell smarter, faster, and more efficiently by providing everything your sales teams need on one integrated platform.
Sales Cloud offers the complete sales tech suite where AI and automation are built in and designed to easily scale as you grow. With the best sales software, built on the #1 trusted CRM platform, organizations can deliver end-to-end revenue management across the entire customer lifecycle and centralize all customer data together for a complete customer profile on a single platform.
To get started, first sign up for a free Salesforce trial account. Once you are ready, choose a pricing plan that suits your needs and configure the platform to meet your business requirements. You can also get help from Salesforce consultants or partners on our AgentExchange to help with a successful implementation of Sales Cloud.
Sales automation is the process of using technology to perform often tedious human tasks, reducing manual time, effort, and error. Learn how sales automation software can help.
Sales Cloud offers a complete sales tech suite where AI and automation are built in and designed to scale easily as you grow. The benefits of sales force automation include:
- Improved productivity: Automate routine tasks so sales teams can focus on closing deals.
- Better lead management: Capture, track, and prioritize leads for higher conversion rates.
- Enhanced customer tracking: Provide detailed customer profiles for personalized service.
- More accurate sales forecasting: Analyze data for better predictions and decision-making.
- Increased efficiency: Centralize data and automate workflows for faster deal closures.
- Improved collaboration: Enable faster communication among team members.
- Data-driven insights: Make more strategic decisions using real-time data and analytics.
- Scalability: Handle growing data and complex processes as your business expands.
These benefits help sales teams perform better and drive business growth.
Yes. Salesforce’s CRM platform, Sales Cloud, as well as supporting solutions like Revenue Cloud and partner relationship management, include Sales AI features that allow you to streamline workflows and improve sales efficiency.
Sales forecasting sets sales teams up for growth and predictable revenue. Before you forecast, read our expert advice around the top sales forecasting techniques.
Sales analytics software can help your business by providing data-driven insights to optimize sales strategies, track performance, and make informed decisions.
Sales planning provides clear goals and a way to achieve them. Without it, a business likely doesn’t know what its revenue targets are or how it is going to grow. Learn how sales planning software can help your business.
A sales pipeline is a visual representation of where each prospect is in the sales process. It helps you identify next steps and any roadblocks or delays so you can keep deals moving toward close.
A sales strategy is crucial for identifying and understanding your target customers, which helps in tailoring your sales process to meet their needs. It also aligns your sales activities with broader business objectives, ensuring that you maximize your resources and increase your chances of achieving higher sales and profitability.
Sales management is the process of overseeing and optimizing the sales activities of a business to meet and exceed sales targets. It involves setting goals, training and motivating the sales team, analyzing performance data, and implementing strategies to enhance sales effectiveness and customer satisfaction.
Sales mapping software is a tool that helps sales teams visualize and manage their territories, customers, and prospects on a map. It enables more efficient sales route planning, better resource allocation, and improved customer targeting, ultimately enhancing sales productivity and effectiveness.
Lead management is the process of identifying, capturing, and qualifying potential customers (sales leads) through various stages of the sales funnel. It involves using strategies and tools to track, nurture, and prioritize leads, ensuring they are followed up on efficiently to increase conversion rates and drive revenue.
Channel sales involves selling your products or services through intermediaries like distributors, retailers, or resellers, instead of directly to the end customers.
Sales enablement is the process of providing sales teams with the resources, tools, and training they need to effectively engage buyers and close more deals.
Sales technology is important because it streamlines b2b sales and enterprise sales processes, enhances efficiency, and provides valuable insights to drive sales growth and improve customer relationships. The best sales tools allow you to consolidate your data and efforts to avoid disjointed work experiences.