AI agents are your new brand ambassadors. They engage customers, make decisions, and shape experiences across marketing, sales, service, and commerce. Built on the Salesforce platform, Agentforce Marketing orchestrates an agency of agents to deliver adaptive customer experiences, everywhere.
Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create campaigns and content, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing.
Unify customer, campaign, and revenue signals. Agents identify audiences, optimize spend, and act in real time.
Break channel and org silos. Agents carry context across every interaction to respond, route, and adapt instantly.
Go beyond segments. Agents create, adapt, and optimize content for every customer and channel, at scale.
Extend your team's capacity. Agents plan, execute, and optimize work from campaign setup to analysis and engagement.
Only Salesforce brings together customer data, business applications, trusted AI agents, and a conversational interface into one deeply unified platform for marketing. Agentforce Marketing helps teams orchestrate adaptive customer experiences with AI agents that work securely across every customer interaction, workflow, and channel.
*Salesforce Customer Success Metrics
For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Grow customer loyalty & revenue with an agentic consumer marketing platform that helps your create better experiences for customers across every channel.
Grow revenue with AI agents that unify accounts, engage buyers, and align marketing with sales.
Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.
Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.
Drive ROI and CLV with personalized experiences, content, and conversations that adapt for every customer across any channel.
Turn marketing data into decisions with a unified intelligence layer. Connect performance and attribution across channels, find what’s working, and continuously improve results with a single solution.
Build and optimize loyalty and incentive programs that proactively create tailored offers and promotions. Engage customers in real time across channels, and continuously adapt to drive repeat purchases and long-term value.
Turn one-way campaigns into connected, two-way conversations across every channel. Real-time interactions adapt and carry context across the entire customer journey, powered by AI agents acting as your brand ambassadors.
Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.
Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.
Indeed sends over 300 million emails a year, but siloed data made true personalization nearly impossible. With Agentforce in Marketing Cloud Next, marketers now build segments, write copy, and launch campaigns in seconds — turning email into a real-time, two-way conversation at scale.
The Indiana Pacers and Indiana Fever had fan data scattered across ticketing, loyalty, and marketing platforms. With Agentforce Marketing and Data Cloud, they now build smarter segments and automate personalized campaigns — delivering the right message to the right fan, every time.
Fisher & Paykel aspires to know every customer, but fragmented data made that vision out of reach. With Agentforce, they unified 100K+ customer profiles and gave every rep instant access to the right context — driving faster resolutions and a 33% increase in order conversion.
Launch and personalize campaigns in minutes. See how Agentforce Marketing helps you move faster than ever, while making every interaction more personal.
See how agentic AI is reshaping marketing. Watch the Dreamforce keynote to learn how teams spark conversations and respond in real time.
Move from broadcast messaging to conversational engagement. Learn how customers can reply, get instant answers, and reach the right person in the same channel.
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
A unified marketing and service strategy can deliver more personalized customer journeys. Here's how to build yours.
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
See why Salesforce was named a Leader for the eighth year in a row.
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Discover how to enhance personalization and optimize marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data 360 and Meta Conversions API.
Learn how to leverage data for personalized customer engagement through customer stories focusing on data activation and personalization strategies.
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create campaigns and content, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing.
Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.
Agentforce Marketing, formerly known as Marketing Cloud, brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel — 24/7.
Unstructured data is AI-ready with Data 360 to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce — turning content into a live knowledge base.
The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.
Campaigns can now assemble and optimize themselves in Marketing Cloud. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimization based on the marketer’s goals and guidelines.
Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalizing and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalize messaging, optimize performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.
Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.
Salesforce's marketing suite goes by the name Agentforce Marketing, which is the overall brand covering all of Salesforce's marketing products, both new and classic. The flagship next-generation product within that suite is Marketing Cloud Next, built natively on the Salesforce platform with AI, Data 360, and Agentforce at its core, turning every campaign into an intelligent, two-way customer conversation. If you are already using Marketing Cloud Account Engagement (formerly Pardot) for B2B marketing automation, you can unlock all the new AI and agentic capabilities of Marketing Cloud Next right alongside your existing setup through Account Engagement+, with no need to switch platforms. And if you currently use Marketing Cloud Engagement (formerly ExactTarget), you can do the same. Basically, every Marketing Cloud Customer is an Agentforce Marketing customer.
Agentforce Marketing is built natively on the Salesforce platform, so it connects seamlessly with your existing Salesforce tools like Data 360, Service Cloud and Data Cloud right out of the box. For your other marketing software and tools outside of Salesforce, it integrates through a wide ecosystem of pre-built connectors and APIs, so your data stays in sync across platforms. That means your team gets a single, unified view of every customer, no matter where that data lives.
