Challenge

• CNS Response — developers of the Referenced-EEG® (rEEG®), a patented technology for behavioral care, provides personalized medication sensitivity information to psychiatrists and other physicians based on personalized brain function — needed a platform on which to manage production and related business activities
• The company required a secure, scalable, and reliable way to integrate and share data between custom systems, medical technicians, and physicians and researchers
• CNS Response also wanted a way to capture and store neurometric brain data, and present medication sensitivity results in an easy-to-use format for physicians
• Other requirements included easy global deployment; support for sales, marketing, and customer service; and the ability to easily access information via mobile devices including iPads

Solution

• As an existing Salesforce CRM customer, CNS Response decided to build its solution on the Force.com cloud platform, which allows the company to create robust on-demand business applications at significantly reduced development costs
• Modified a Salesforce customer portal to manage Referenced-EEG (rEEG) data, including medications and quality assessment measurements
• Built a custom production application to collect data and process reference neurometric information
• Developed workflows to move information between employees and medical professionals
• With a combination of Force.com code, Force.com pages, .NET, and HTML, information can be stored in one centralized location
• Linked a custom technicians portal built on .NET to Force.com for secure access to testing schedules and data upload
• A SQL database stores proprietary Referenced-EEG (rEEG) data, which is accessed via the Force.com API
• Integrated the company's outcomes database and proprietary production systems, allowing physicians to securely access Referenced-EEG reports
• Added Force.com pages to create and store personalized, medication response and sensitivity data and brain images
• Customized applications and tabs to provide fast access to information on Referenced-EEG data as well as corporate business applications including marketing requests, marketing campaigns, and overall company projects
• Added Chatter to let employees across the company collaborate and share information in real time

Results

• Built a complete production system and moved production processes onto Force.com in 4 months
• Developing on Force.com cost only 25% of what it would have cost to build the same solution using .NET or Java
• New end-to-end solution manages customer data and workflows and provides medication sensitivity information to physicians
• Reduced test processing time from 3 days to 24 hours
• Added a mobile version for iPads in just 2½ weeks
• Future plans include call center and QuickBooks integration plus international deployment