Waypoint Real Estate Group buys, renovates, leases, and sells homes using a native Force.com application

Challenge

• Waypoint Real Estate Group, a Bay Area real estate firm, needed a technology platform to automate the process of purchasing, renovating, and leasing homes in areas hit hard by the housing crisis
• 46 employees and 75 independent contractors needed to access critical market and business information both in the office and the field from a variety of mobile devices, including iPhones and iPads
• Complex acquisition and management processes for each home required a robust platform that could be customized and scaled on a budget

Solution

• A top technology executive had used the Sales Cloud at a previous company and knew it would be the right fit for the company
• When construction is complete, the information is sent through Salesforce to the leasing team, which uses the Sales Cloud to market and sell to prospective tenants
• Sales and leasing employees in the field use iPads to access Salesforce; when a property is leased, they simply push a button in the app and the property’s profile disappears from the available property list

Results

• Manage every step of a property’s life cycle in the custom app built on Force.com
• Close on 50+ homes per month thanks to the level of automation provided by the Force.com platform
• Mobile access makes employees more efficient and effective on the road
• Waypoint Real Estate Group is able to keep people in their homes or make homes affordable to people who have had their credit damaged by foreclosures
• Faster IT response times with the Service Cloud