Social Enterprise - The time is now
The Social Enterprise is the future of business success. The social Web is changing the way we live and work—and that, in turn, is fundamentally changing our expectations of how we communicate and engage not only with other people, but also with companies and organizations. Facebook fan pages are the new corporate website. Twitter, SMS, and blogs are supplanting email as the go-to marketing channels. Internal social networks are winning out over intranets.
But truly Social Enterprises go beyond putting up a Facebook page and responding to customer tweets. Let’s explore the answer to the question, “What is Social Enterprise?”
What is Social Enterprise?
While cloud computing brought business solutions into the Internet era, the Social Enterprise delivers solutions to companies and service to consumers in entirely new ways that are more in line with our new social Web interactions. It elevates communication both within our companies and between companies and their communities of customers, followers, and partners.
It all starts with a customer social profile, in which you go beyond basic contact information to learn about likes and dislikes. Social media gives you a more complete picture of your customers, so you know exactly what they want and expect and can engage at a whole new level.
Internally, companies must become social by breaking down barriers and allowing good ideas to come from anywhere in the organization. In the Social Enterprise, it’s easy to stay on top of what’s important to your job and to work more collaboratively and productively with your colleagues.
Finally, building a customer social network to connect your company to the broader social Web is critical. You need to understand what people are saying on Twitter, Facebook, YouTube, and other social services, so you can filter what’s important and engage when it’s appropriate.
Building your Social Enterprise
Salesforce.com is helping companies build Social Enterprises to meet the challenge of today’s social revolution, Salesforce.com’s trusted cloud platform is fueling the Social Enterprise transformation for innovative companies of all sizes and geographies.
“Burberry is partnering with salesforce.com to build our Social Enterprise,” said the company’s CEO, Angela Ahrendts. “Our vision is that every customer will have total access to the Burberry brand and culture, regardless of where, when and how they access the company. Every CEO has to create a Social Enterprise today. You have to be totally connected to anyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”
Salesforce.com is the only company that can deliver the Social Enterprise because of its fast, easy and open cloud computing technologies.
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Welcome to the
Social Enterprise
Social media is dramatically changing how we connect, share, and collaborate. It’s time to transform your business for this new reality. To engage in new ways with customers, employees, and everyone that matters to your business.
Know your customers like never before
You already have contact information for your customers and prospects, but wouldn't it be great to really understand who they are and what they like? Create a social profile with information from social networks like Facebook and Twitter, and get a complete picture so you know exactly what people want and expect.
Create social profiles
Companies like Kimberly-Clark are getting to know consumers better than ever, by building social profiles in Salesforce.
Connect and share with colleagues instantly
Shouldn't it be easier to get answers and feedback, find experts, and share information at work? An employee social network breaks down barriers, elevates good ideas, keeps processes moving, and helps everyone work more collaboratively and productively.
Collaborate in real time
Social Enterprises like Symantec are empowering employees to work smarter and faster with their own private, secure enterprise social network.
Work better, together
A company like Facebook is social inside and out with real-time ways to keep their employees focused, recognize great work, and provide ongoing feedback and coaching.
Extend with custom apps
When companies like Avon need a new app and nothing in the market fits the bill, they can build custom, social apps for their business in record time.
Make every customer interaction social
Social networks have completely changed the conversation between companies and their customers. With customer social networks, you can connect your customers to your brand and your employees so you can uncover new opportunities and build trust.
Sell in the new social era
Companies like NBCUniversal are making social sales a reality. In the Social Enterprise, it's easy to find product and competitive experts, track leads and deals, and close more business.
Deliver social customer service
Deliver next-generation customer service—today—across every channel, from your website to Twitter to the call center. Just like Comcast.
Publish fresh content
To move at the speed of social, companies like HP deliver fresh, relevant content in real time everywhere people access their brand—including corporate, social, and mobile sites.
Engage everyone with social experiences
Billions of conversations and interactions happen online every week. Public social networks give you insight into what people are saying about your brand on social sites so you can deliver unique experiences and products that delight your customers, prospects, and partners.
Listen and learn
Smart marketers at brands like Gatorade are mining social media conversations for valuable insight to craft more effective and targeted campaigns.
Engage through social apps
With millions of Facebook fans and an amazing interactive website, Asics is one of many forward-thinking companies that are building mobile and social marketing apps and sites—like Facebook pages.
Make your products social
Can products be social, too? Toyota thinks so… in fact, your next 'friend' may be your car. It's time to build social connections between your customers, your products, and your company.
Welcome to the Social Enterprise
Ready to begin your Social Enterprise transformation? Now's the time to build your social profile, employee social network, customer social network, and public social network.
