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Healthcare & Life Sciences
Put patients at the heart of everything you do
Everyone is demanding more from the healthcare system today—and they want it for less. Leading healthcare and life sciences companies are challenged to maintain personalized and effective levels of care without raising costs. That means operating in new, more customer-focused, ways.
Know your customers better than ever
Healthcare is moving faster than ever—so it’s even more important to get to the right target at the right time. At Bayer, sales teams use iPads and iPhones to locate the right physicians, see a record of past interactions, and quickly find relevant marketing materials. When reps maximize their time with the doctors, everyone can spend more time helping patients. Bayer’s story ›
Give everyone a better view of the business
When everyone at your company can see what’s going on with your business, it’s easier to align around the customer experience. At Bausch + Lomb, employees use Chatter to share information on customer issues, new product launches, and competitive products —tapping the power of thousands of employees around the globe. Bausch + Lomb’s story ›
Collaborate and innovate to stay ahead
Rapidly changing markets, global expansion, regulatory uncertainty—meeting today's healthcare challenges means your teams have to share and collaborate like never before. Employee social networks—like the one used by Zimmer—can connect your staff around the globe to each other and to customers. So everyone can concentrate on what’s important: the needs of patients and customers. Zimmer’s story ›
Focus on better, faster patient care
Practitioners and patients expect to interact with you anytime, anywhere. Delighting customers today means eliminating cumbersome paper processes and freeing everyone to focus on improving patient health. An app from CNS Response lets doctors input patient information on iPads while in the exam room—and get personalized treatment reports in real time. CNS Response’s story ›
Meet customers where they are
Customers, physicians, and patients are demanding personalized treatment and care plans. Fortunately, the new world of ubiquitous mobile devices and social networks provides opportunity for new interactions and care delivery options—from social wellness apps to in-home patient monitoring devices. Companies like Blue Shield of California are creating interactive portals where customers can manage their own assets, check service histories, and monitor related activities. Blue Shield’s story ›
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