The Crowd Cloud
Hello and welcome to The Crowd Cloud, where every month we take a look at the big topics for businesses, large and small. In this issue we explore lead generation, the importance of social media for SMEs and more effective ways for ‘collaboration’ within your organisation. We present you with the nine features our customers like most about Salesforce CRM. We also take a look at Chatter, the collaboration tool that gives your workforce and management a powerful new way to work together in real time and outline how putting a social networking strategy at the heart of your CRM marketing will keep you tuned in to what your customers are talking about – and what they really want.
Socially Acceptable!
Being available online for customers 24/7 is increasingly seen as a given, and not just for large organisations. For SMEs these pressures are particularly intense. SMEs need to maintain and develop customer loyalty in the face of fierce competition and those, perhaps, with greater resources. The advent of social networking sites as a route to effective communication and interaction with customers could well be the way to ‘level the playing field’. We explore how sites like Twitter and Facebook can be used by businesses to tap into ‘the wisdom of the crowd’ to capture the best answers and the most innovative ideas.
Real Clever
Collaboration used to be a term strictly reserved for scientists and spies, but now it’s one of the biggest buzzwords in business. Historically, senior management has struggled to stay in touch with everything going on within their organisation. Existing collaboration tools are expensive and complicated, and put the onus on users to do most of the work, searching out information relevant to their daily needs. We take a look at the way collaboration should work – in real time, simply and effectively - with the advent of Chatter, an innovative new enterprise collaboration tool!
Nine to the Dozen
If you who haven’t experienced the many ways Salesforce CRM can drive your business, stay with us. We present nine features that Sales Managers love most about Salesforce CRM. So, from prioritisation of deals, to advanced forecasting and lead management –– you can find out how to turbo-charge your sales, save time and reduce costs. What’s not to like?
Gimme Five!
We all know there are few things more vital to a business than generating leads and future sales. The best way to generate business, and reduce the costs of traditional marketing, is to meet your customers (and potential customers) where they ‘live’ —on the Internet. So, with that in mind, we give you five proven ways to generate more sales leads, including insights into the latest opportunities for getting leads from social networking sites.