Customer relationship management (CRM) entails managing the relationships you have with your customers—present and future. CRM is effectively the combination of business processes, people, and technology working together to achieve a united goal: acquire and maintain satisfied and happy customers. It's an overall strategy to help you understand more about your customers and their needs and behaviour so you can develop stronger, permanent relationships that will benefit both you and your customer base. It is difficult to successfully run a business without a strong focus on CRM. After all, the customer is key.
Successful CRM involves many different parts of your company, starting with sales, naturally. But other customer-facing areas are also involved, such as marketing and customer service. Salesforce.com offers a technology solution for all those business areas... and more. With Salesforce CRM software as a service and our Force.com (cloud computing platform, you can take care of your customers and your budget at the same time (a bonus in today's economy). Get started in 30 days with the world's most proven and popular CRM solution.
CRM solutions help to ensure that your sales, marketing, and support organisations share a common goal, one which allows your business to achieve a new level of success.
CRM solutions from salesforce.com let you streamline and automate business processes, giving everyone in your company a complete 360 degree view of the customer, allowing for deeper analysis of critical sales and customer metrics, and ensuring that focus is targeted on the acquisition of new customers while also ensuring retention of current customers.
The CRM solutions from Salesforce.com offer all of that... and much more (partner/channel management, Web communities, and even more besides). With award-winning interfaces, point-and-click customisation, and seamless CRM integration, salesforce.com is head-and-shoulders above the competition, and the UK's favourite CRM solution. Find out for yourself by taking a free trial today!
Traditional CRM software no longer drives the benefits today's businesses require. Web-based CRM, also referred to as "online CRM", "hosted CRM, or "on-demand CRM", now delivers real value to CRM users and powers most of the leading sales organisations in the UK. Today, the migration to web-based services, and specifically to salesforce.com, for their business CRM is fast outpacing the old out-dated CRM software model.
Why is this? In today's turbulent economic times, business success requires your sales organisation to be on top of every lead, every sales opportunity, and each and every interaction with customers. With web-based CRM solutions there are no big up-front software investments, no installation and zero maintenance. With the pay-as-you-go CRM model from salesforce.com, the price of CRM success is far lower than the CRM software equivalent.
Cloud computing is one of the biggest developments the IT world has yet encountered. But what is it precisely... and what does cloud computing mean for CRM?
There's no avoiding the fact that traditional client/server CRM software is dying out; especially for IT organisations that want to make a contribution to the bottom line. The entire market is shifting away from ownership and towards a model of pay-as-you-use, freeing IT resources from unnecessary costs of software purchasing, deployment, and maintenance.
Cloud computing is another way to describe the much more appealing model of delivering business software via the internet. With online CRM solutions, you able to cut costs because you only pay to use the software instead of paying for licenses. Deploying a multitenant platform using a single, common infrastructure and code base that is centrally maintained—the definition of cloud computing—makes this superior model possible.