and The Alexander Group, Inc. Partner to Provide Integrated Best-of-Breed CRM Consulting and Technology to Fortune 1000 Companies

Strategic alliance offers enterprise customers timely, measurable ROI and demonstrable revenue impact through a unified approach to the process and technology components of CRM effectiveness

SAN FRANCISCO, CA — March 11, 2002 —, the market leader in online customer relationship management (CRM), and The Alexander Group, Inc. a premier sales and marketing consulting firm, today announced a partnership to unite The Alexander Group's management consulting expertise with's robust online technology. The partnership will offer Fortune 1000 and upper mid-market companies a comprehensive end-to-end CRM solution - incorporating both technology and process components - that can be implemented across thousands of users in less than 90 days, and effectively scale to support future growth.

"Working together with and The Alexander Group provides us with a great solution," stated Michael Shevelson, director of sales information and planning at pmI Mortgage Insurance Co. "We are able to implement a robust, cost-effective CRM solution with while utilizing the experience of the Alexander Group to ensure we automate and enhance our business processes effectively."

"The Alexander Group's commitment to provide the best complete CRM solution is enhanced by its partnership with," said David Cichelli, senior vice president for The Alexander Group. "Combining the leading online CRM software with The Alexander Group's business process design, implementation and CRM effectiveness expertise affords customers the best of both industries for a comprehensive, seamless solution."

Through this partnership, Fortune 1000 and mid-market companies will be able to take full advantage of The Alexander Group's 16 years of experience in sales and marketing strategy, process engineering, and change management consulting to address the business process issues that must be resolved to effectively utilize a CRM solution. The Alexander Group will offer a full spectrum of services targeted towards specific capabilities of the product, including process design and strategies for CRM effectiveness, channels, and sales and marketing initiatives. will provide the cost-effective, easy-to-use technology to support these business system transformations and automate key front-end processes.

"Through this partnership, our large customers can now take advantage of an integrated approach to CRM that addresses both business process and technology requirements to ensure a rapid, maximally effective CRM implementation without the costs associated with conventional client-server software," stated Frank van Veenendaal, senior vice president of sales at " has seen significant traction in the enterprise, and this partnership with The Alexander Group is obviously an important element of our strategy to continue to make our product appealing to large companies with complex CRM requirements. We look forward to working together to bring the best possible CRM solution to the Fortune 1000."

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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