SITEL Deploys For Global Online Sales Force Automation

International Sales Team Benefits From's Comprehensive View of Clients Throughout the World

SAN FRANCISCO, CA — July 11, 2002 —, the market leader in online customer relationship management (CRM), today announced that SITEL, a leading international provider of outsourced customer support services with more than 84 customer contact centers in 20 countries, has standardized its global sales force processes on A multi-national corporation with business units throughout the world, SITEL chose on the basis of its rapid, cost-effective global deployment. After an implementation period of 60 days, SITEL was up and running on and able to create a singular global view of its sales process. also announced today the addition of three new language capabilities set to broaden its worldwide scope. (Please see corresponding release, " Expands Worldwide Reach With Functionality In Eight Languages and Currencies.")

Now, with, SITEL's international sales team has the ability to track lead sources, quantify leads captured, assign leads rapidly to business units, and generate real-time reports, creating a more efficient selling process as well as increased responsiveness and faster service for clients. Additionally,'s global functionality, including flexible, dynamic multi-currency and multi-language support, enables SITEL's global sales teams to create sales forecasts, track opportunities and run reports with localized elements in their own language and currency.

"As a large, global company, we needed a solution that would allow our international sales team to be more efficient and more responsive to client needs," said Scott Rames, director of sales operations for SITEL. "By using, we have been able to create a centralized SFA solution that allows our salespeople around the world to access information in real-time and in their native language, gaining a more extensive view of information on clients and pressing opportunities."

"'s global functionality is ideal for international companies that wish to share information between sales teams in different locations," said Marc Benioff, chairman and CEO of "'s unique, flexible language and currency capabilities, in addition to complete sales force automation functionality, provide immediate benefits to global users." currently has over 4,700 customers for its online CRM solution, including global leaders such as le Meridien, Autodesk, and USA Today. delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, has added more CRM customers than Siebel, PeopleSoft, Oracle, and SAP combined.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .