Millennium & Copthorne Hotels Standardize on for Global CRM

International hotel chain manages customer relationships across 91 hotels on five continents with

SAN FRANCISCO, CA — November 4, 2002 —, the market leader in online customer relationship management (CRM), today announced that Millennium & Copthorne Hotels plc, which operates 91 hotels in seventeen countries, including 20 in the United States, has implemented's Professional Edition for its 135 person sales team in the US, EMENA (Europe, Middle East, and North Africa), Asia and Australia. The hotel chain's global CRM implementation of was completed in just 90 days.

"As a fast-growing, dynamic, international hotel company, we needed a solution to the problem of sharing and managing customer information across all our territories, " said Brian McCabe, senior vice president of sales and marketing for Millennium and Copthorne Hotels. "We selected because it is easy to use and extremely cost effective."

McCabe continued, "We introduced globally in just 90 days. This has meant that, for the first time, our entire sales team has been able to identify and focus on our key global customers. Thanks to we now have a centralized resource which helps us to improve customer service and maximize sales opportunities across the regions."

"We're pleased that a large global hotel organization like Millennium & Copthorne is able to benefit from the power of our robust online CRM service, said Marc Benioff, chairman and CEO of "We believe that companies around the globe should not have to deal with the headaches and hassles of traditional enterprise software, and that positive return on investment for CRM should be attaintable within months." delivers its CRM solution through the Internet as an online information utility via a web services infrastructure. As a result there is no need to buy, install or maintain hardware, software, networks or hosting. There is also no need to invest in upfront licensing charges because provides CRM as a pay-as-you-go service for a monthly fee per user.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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