Audio Visual Services Corporation™ Implements Nationwide in Less Than Six Weeks delivers most customizable CRM to effectively support multiple roles, hierarchies and business lines

SAN FRANCISCO, Calif. - April 26, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced that Audio Visual Services Corporation™ (AVSC), a leading provider of audiovisual equipment and technology support to the hotel and events industry, selected over several competitors as the only CRM solution for its Presentation Services (PSAV ™) and Audiovisual Headquarter (AVHQ ™) business lines. The company implemented's proven CRM service in less than six weeks to support more than 500 locations nationwide. The AVSC deployment includes integration with Microsoft [NASDAQ: MSFT] Outlook, as well as extensive customization by role and hierarchy to provide the best user experience and data security across its dispersed sales organization.

" simply delivers the best overall value proposition in terms of customization, integration flexibility and user adoption," said Greg Van Dyke, senior vice president of marketing, AVSC. "Integration with Microsoft Outlook and a customized user experience have really made our teams happy with CRM — our sales and operations teams do a better job of selling and servicing our accounts, and our executive team does a better job aligning sales goals and targets internally."

With, AVSC management and sales teams can use customizable dashboards, analytics and reporting features to segment and organize customer data based on desired metrics. This allows AVSC to better strategize and prioritize actions and resources for their customers and prospects. Since the implementation, there has been a significant increase in alignment of goals between groups, as well as new transparency into overall operations.

"Companies of all sizes gain significant benefits by deploying on-demand CRM," said Marc Benioff, chairman and CEO, "In addition to providing the highest level of customization and integration,'s user experience promotes strong internal adoption to help our 9,500 customers be more successful."

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