Supportforce from Named 2004 Product of the Year By Customer Inter@ction Solutions® Magazine

On-demand customer service and contact center application delivers success by enabling companies of all sizes to deploy global contact centers and customer service solutions without software — reducing implementation risks and costs

SAN FRANCISCO, Calif. — January 19, 2005 — the technology and market leader in on-demand customer relationship management (CRM), announced today that Technology Marketing Corp. (TMC®)'s Customer Inter@ction Solutions® magazine ( has selected Supportforce as a 2004 Product of the Year. Supportforce, the on-demand customer service and contact center application from, was launched in September 2004 with the support of the leading contact center infrastructure providers including Alcatel (NYSE: ALA, Paris: CGEP.PA), Aspect Communications (NASDAQ: ASPT), Avaya (NYSE: AV), Cisco Systems and Genesys (an Alcatel company). The culmination of five years of on-demand leadership and development, Supportforce includes state-of-the-art customer service functionality, complete customization, full integration with existing contact center infrastructure via the sforce Telephony API (STAPI), and global capabilities for supporting a worldwide customer base. "Supportforce transforms contact centers and customer service organizations in the same way that has transformed sales force automation," said Marc Benioff, chairman and CEO, "We're honored to receive a Product of the Year Award for our innovation and would like to share it with our customers who are embracing Supportforce for customer service success." With Supportforce, companies of all sizes can now easily manage and share customer service and support information on-demand through call centers, contact centers, help desks, virtual at-home agents, and other customer service operations. Because there is no software to install or maintain, companies can reduce the risks and costs traditionally found in complex and costly client/server implementations. "Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. With the introduction of Supportforce, has demonstrated to the editors of Customer Inter@ction Solutions that it has once again gone the extra mile to help bring CRM success to companies of all sizes," said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions. Customer Inter@action Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982. The 2004 Product of the Year Award winners were selected by an editorial team on the basis of technological excellence, innovation and vision. A full list of award winners will appear in the January 2005 issue of Customer Inter@action Solutions magazine at

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