Named SFA Product of the Year By TechTarget's recognized as best Sales Force Automation product for its ease of integration, functionality and performance

SAN FRANCISCO, Calif. — January 24, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), announced today that TechTarget's has named Summer '04 the 2004 Sales Force Automation Product of the Year.

"With a growing emphasis on sales effectiveness, companies everywhere need more agile and flexible sales force automation tools," said ( in its article about the awards. "That's why our judges gave the Gold Award in this category. In fact, received the highest possible marks for ease of integration, functionality and performance from several of our judges."'s Summer '04 was the 16th version of the award-winning CRM service, and included Enterprise Edition 2.0, the on-demand offering for implementations of all sizes. The Summer '04 release also included enhanced customization capabilities, more integration options, and more than 1,000 state-of-the-art CRM features for managing and sharing customer information.

"In determining the 'Product of the Year' winners, looked closely at features that are critical to the customer — such as customization for different user groups, and integration with existing workplace solutions like Word and Excel," said Marc Benioff, chairman and CEO, "We take the same hard look at customer requirements when we add enhancements to the product line — and we're pleased that the judges have recognized the power of our solution."

Submissions for the "Products of the Year" awards were judged by the SearchCRM editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants. Entrants were judged on six criteria: innovation, performance, ease of integration into existing environments, ease of use, functionality, value, and support. Judges selected the "Products of the Year" from among enterprise IT products introduced, upgraded, and shipped between October 24th, 2003 and October 25th, 2004.

"Some of the winners were highly innovative; some set new benchmarks for value or another attribute; and some just had a great combination of several qualities," said "But all represent a new state of the art for CRM products."

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