Named as a Top 15 Small and Medium Business CRM Software Solution by ISM, Inc.

Salesforce application honored for excellence in business functionality, technical features, implementation capabilities and user support criteria

BETHESDA, MD., March 22, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that its Salesforce application was selected by ISM Inc., Customer Relationship Management strategic advisors, for a 2005 Top 15 CRM Small & Medium Business Software Award.

"The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990—when ISM began the Awards—to be the industry benchmark," said Barton Goldenberg, founder and president of ISM. "The software industry's strong user focus is moving to the future with wireless applications leading the way."

Salesforce was chosen after intensive testing by the ISM Software Lab at its Bethesda, MD.-based headquarters. Each package was rated according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support features.

"Business functionality, technical precision, ease of implementation and user support are issues of vital importance to our customers and to," said Marc Benioff, chairman and CEO, "We are honored to be recognized for our achievement in these areas, and look forward to the continued delivery of excellence in integration, customization and globalization for our customers."

" is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive," said Goldenberg. " is among the leaders of the CRM industry."

The Top 15 selections are featured in ISM's 13th edition of The Guide to CRM Automation and in a Top 15 CD available at (

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