SN Brussels Airlines Uses to Successfully Manage Travel Agencies and Corporate Clients

Full-service airline selects for its usability, ease of use, customization and flexibility

SAN FRANCISCO — April 5, 2005 — (NYSE: CRM), the market and technology leader in on demand customer relationship management (CRM), today announced that SN Brussels Airlines is using Salesforce to successfully manage its interaction with travel agencies and corporate clients. Since initially implementing in September 2003, SN Brussels Airlines has more than tripled its number of subscriptions to meet employee demand for the on-demand service.

A worldwide operating airline, SN Brussels Airlines transports more than 3.4 million passengers yearly to nearly 103 European, African and American destinations. The airline is one of the 13,900 companies of all sizes, industries and geographies that comprised the customer base as of January 31, 2005. "Our country and sales managers needed a solution that could help them share leads, opportunities and customer information - something that's becoming increasingly important in the competitive aviation sector," said François Lagae, VP Strategic Accounts, SN Brussels Airlines. "Efficiency and flexibility are our most important core values. is a tool that helps us to manage and support our customers so we are able to achieve these values."

SN Brussels Airlines selected for its rapid implementation, customization capabilities and user experience. With, employees in the Brussels headquarters or at remote offices can easily access real-time customer data and collaborate on key accounts to optimize relationships with travel agents and corporate clients. The addition of custom fields and elements specific to the travel industry allow the airline to track all relevant information and create more meaningful workflow, while further increasing usability for end users.

"We conducted a short pilot scheme before making a final decision. The employee feedback and the results were positive," said François Lagae. "After using the solution for a couple of months we also decided to extend the number of licenses to accommodate all the requests. In particular, the ease of use, low costs and risks and the ability to customize the solution are working in our advantage. Furthermore automatically adds new features and functionality to the solution at no additional costs."

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