More than 150 Customers Deploy Hoover's via's AppExchange in First Month

Milestone Achieved in only Four Weeks

AUSTIN, TX and SAN FRANCISCO — June 29, 2006 — Hoover's, Inc. (, a D&B company that gives its customers a competitive edge with insightful information about industries, companies and key decision makers, and (NYSE: CRM), the market and technology leader in on-demand business services, today announced that more than 150 customers have deployed Hoover's via the AppExchange.

Built on the AppExchange on-demand platform, Access Hoover's for AppExchange is available for evaluation at under "Sales Intelligence;" Hoover's subscribers can deploy Access Hoover's immediately.

"Being able to quickly access Hoover's business insight via's AppExchange has given us the level of customization we need to better understand our marketplace," said Dean Johnson, director of data management for RSM McGladrey, Inc. "Hoover's depth of information, coupled with the efficiencies this integration brings, is a huge benefit to help us expand and modify our pool of contacts."

On May 24, 2006, at's Appforce conference, Hoover's announced its launch of Access Hoover's for AppExchange. customers who are Hoover's subscribers can deploy Hoover's business insight from the AppExchange into their CRM implementation to quickly gain a competitive edge through immediate access to the most relevant information about the companies and people driving the economy.

"The numbers speak for themselves. The success of Hoover's via the AppExchange is apparent in the number of joint customers we've been able to garner in such a short period of time," said Dwayne Spradlin, president of Hoover's. "We will continue to build upon this relationship to deliver what our prospects and customers have told us is critical to them, which is seamless access to Hoover's enlightening and engaging business information directly within Salesforce."

Hoover's utilized several best practices for success on the AppExchange, including targeted marketing and communication campaigns to current prospects and their existing installed base, proven sales processes to capture and follow up on leads, and extensive pre-launch training for Hoover's sales and customer service representatives.

"We're always looking for ways to help our customers be more efficient, and Hoover's deployment within Salesforce fits the bill with easy access to a wealth of information that can be used for account management and prospecting," said Matt Holleran, vice president, AppExchange partners, "It's clear from these early results that customers realize the value of being able to add Hoover's quality lead and account data into their Salesforce implementations."

Access Hoover's for AppExchange is one of more than 250 applications created by, its customers and partners that are now available on the AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer's account. AppExchange can be found at

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