achieves on-demand CRM market leadership across Europe, Middle East and Africa

~ Ovum research firm validates’s number one position in the EMEA on-demand CRM market ~

SAN FRANCISCO - March 22, 2007 -, the market and technology leader in on-demand business services, today announced that EMEA is the leader in the fastest growing on-demand CRM market in the world - Europe, Middle East and Africa (EMEA). The on-demand revolution is accelerating across EMEA and is leading the way, with industry analyst Ovum validating that is number one in market share across EMEA in its CRM forecast report, and Rolls-Royce Motor Cars being named EMEA’s 5,000th customer.

“Momentum and adoption of’s on-demand model is reaching new heights, as thousands of customers throughout EMEA realise the success that is possible through our vision of ‘ no software’,” said Marc Benioff, chairman and CEO at

“Our market-leading CRM applications, Apex platform innovation, and the AppExchange marketplace are enabling a strategy of on-demand success not only for our customers, but for developers and partners as well.” is the leader in EMEA at a time when the market is poised for huge growth. EMEA will surpass worldwide growth rates for on-demand in 2007 – a market Gartner also estimates to grow from $6.3 billion in 2006 to $19.3 billion by the end of 2011 (Gartner press release, ‘Gartner says service providers must prepare now for the software as a service wave’, March 6, 2007). However, EMEA is even outpacing these rates with 72 per cent year over year revenue growth and 77 per cent Q4 revenue growth compared to the same quarter a year ago.

The broadband connectivity boom, decreased prices for high speed Internet services, and the pressure for IT to develop solutions at a quicker pace have all combined to produce the current high-growth environment in EMEA. As the pioneer and established leader, is well positioned to further accelerate customer adoption of on-demand applications.

“The success of on-demand in general and in particular is what inspired me to join this company,” said Lindsey Armstrong, co-president EMEA at “CIOs and decision-makers at European enterprises recognise the innovation, time-to-value and ease-of-use that delivers with its applications and Apex platform, and they are choosing us in greater numbers all the time.”

Already, 5,000 leading European companies have chosen for all of their on-demand CRM needs. Recent customer wins include Allianz Cornhill Commercial, ALD Automotive, Astratech, Deutsche Bank and KONE, which recently increased its total deployment to more than 2,000 subscribers. EMEA’s latest customer addition, Rolls-Royce Motor Cars, is’s 5,000th EMEA customer.

“Our momentum is spreading like wildfire,” said Dr. Stephen Garnett, chairman and co-president EMEA at “From Sweden to South Africa, and Iceland to Israel, companies in 49 countries throughout the EMEA region have chosen for its security, reliability and most importantly, its focus on customer success.”

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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