Salesforce.com and Google introduce Salesforce for Google Apps - first cloud computing suite for business productivity
Salesforce.com and Google expand global strategic alliance ~ Force.com Platform-as-a-Service and
Google's open platform interfaces deliver new opportunities for partners and developers
Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and
Platform-as-a-Service (PaaS) and Google [Nasdaq: GOOG] today expanded their global strategic
alliance to make it easy for companies of all sizes to run their business in the cloud with
Salesforce for Google Apps.
The combination of the Google Apps™ suite of productivity applications and the Salesforce
suite of Customer Relationship Management (CRM) applications enables businesses to effectively
communicate and collaborate without any hardware or software to download, install or maintain.
Salesforce for Google Apps also leverages the Force.com Platform and Google's open APIs, opening up
even more development opportunities for developers and partners.
“Google and salesforce.com have always had similar models and philosophies about delivering
innovations made possible by the Internet,” said Eric Schmidt, CEO of Google. “Salesforce.com was a
pioneer in Software-as-a-Service and a year ago we joined them in this mission to bring the
benefits of cloud computing to businesses of all types. Together, we are making more applications
and services available online so customers can focus on building their core business rather than
the applications that support it.”
“Salesforce.com is thrilled to be offering Google Apps integrated with our Salesforce
applications and Force.com Platform-as-a-Service to the millions of businesses looking to manage
their entire office in the cloud,” said Marc Benioff, chairman and CEO of salesforce.com. “The
combination of our leading CRM applications and Google's business productivity applications pushes
forward the transformation of the industry to cloud computing. The end of software is here.”
“Since the launch of Google Apps a year ago, we have been following a trail blazed by
salesforce.com and delivering cloud computing to business of all sizes,” said Dave Girouard, Google
vice president and general manager of Enterprise. “In addition to providing services to hundreds of
thousands of customers, we have witnessed firsthand the benefits of the cloud: salesforce.com was
one of the first Google Apps customers, and Salesforce has been an invaluable tool in growing
Salesforce.com and Google – Cloud Computing for the
Both salesforce.com and Google have altered the software landscape by delivering SaaS
applications, for CRM and productivity respectively, over the Internet. Today, this shift in the
technology industry is being referred to as cloud computing, and salesforce.com and Google are well
poised to deliver it to the enterprise. In June 2007, salesforce.com and Google launched Salesforce
Group Edition featuring Google AdWords™, which has become a valuable tool for thousands of
businesses by encapsulating every element of the customer life-cycle - advertising, lead
generation, sales, and customer support - in one solution. In today’s announcement, salesforce.com
and Google are expanding their strategic alliance and delivering a second joint product to enable
companies of all sizes to achieve success in cloud computing – Salesforce for Google Apps.
Salesforce for Google Apps
Salesforce for Google Apps is a simple, yet powerful combination of essential applications
for business productivity (email, calendaring, documents, spreadsheets, presentations, instant
messaging) and CRM (sales, marketing, service and support, partners) that enables an entirely new
way for business professionals to communicate, collaborate, and work together in real time over the
Web. Salesforce for Google Apps offers a complete way for businesses to harness the power of cloud
computing without the cost and complexity of managing hardware or software infrastructure.
Salesforce for Google Apps includes:
Salesforce and Gmail™
– Businesses can now easily send,
receive and store email communication, keeping a complete record of customer interactions for
better sales execution and improved customer satisfaction.
Salesforce and Google Docs™
– Create, manage, and share
online Google Documents, Google Spreadsheets, and Google Presentations within your sales
organisation, marketing group, or support team for instant collaboration.
Salesforce and Google Talk™
– Instantly communicate with
colleagues or customers from Salesforce and optionally attach Google Talk conversations to customer
or prospect records stored in Salesforce.
Salesforce and Google Calendar™
– Expose sales tasks and
marketing campaigns from Salesforce on Google Calendar. Built by Appirio, this application is one
example of a new category of partner extensions to Salesforce for Google Apps.
“Salesforce.com and Google have changed the game again. This is, hands down, the best example
of the consumerisation of the enterprise. This is revolutionizing the way people work,” said Sheryl
Kingstone of the Yankee Group.
“The combined offering from salesforce.com and Google brings together the best in enterprise
CRM and productivity applications, all delivered over the Internet. Salesforce for Google Apps
enables us to extend our company’s SaaS strategy even further,” said Doug Menefee, CIO of The
“While salesforce.com has always enabled us to work easily with client desktop productivity
tools, we love that we now have the freedom to run our office in the cloud,” said Prasan Vyas of
Force.com and Google Platform – Delivering Success to Partners and
Salesforce.com and Google's alliance has created the world's largest cloud computing platform
for building and running applications. The Force.com Platform-as-a-Service encompasses a complete
feature set for the creation of business applications and Google's open APIs enable integration and
extension of the applications in Google Apps. The integration of the two creates many new
opportunities for developers and partners to build and run business applications that help
customers run their entire business smarter in the cloud. Today, applications like sales quote
generation and business forecasting are now easy to build and test, and can be deployed by
customers with just a few clicks via the AppExchange.
Appirio and Astadia are the first companies to take advantage of these new development
opportunities made possible through the Google and salesforce.com partnership. Each company has
developed several applications that enhance Salesforce for Google Apps, and all of these
applications are available today in a newly created AppExchange category, Google Apps, at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .