Salesforce.com announces Force.com for Amazon Web Services, extending the benefits of the cloud to even more businesses
New tools enable developers to bring together multiple cloud computing services for application
development Salesforce.com customers, developers and partners can now use Amazon S3 and Amazon EC2
in their Force.com applications
Salesforce.com [NYSE: CRM], the enterprise cloud computing company, has announced a new offering,
Force.com for Amazon Web Services, to extend the power of cloud computing to even more enterprises.
With Force.com for Amazon Web Services (AWS), enterprises, ISVs and developers can build
powerful new business applications and run them entirely in the cloud, leveraging both the
database, logic and user interface features of Force.com and the storage and compute capabilities
of Amazon S3 and Amazon EC2 services. Through Force.com for AWS, developers can access these
services from within the Force.com platform to build applications that seamlessly span both clouds.
The capabilities made possible through Force.com for AWS will accelerate the creation and
adoption of new kinds of applications in the enterprise that take full advantage of cloud
"We are delighted to be working with salesforce.com to extend this new model for building and
deploying applications to companies of all sizes around the world," said Charlie Bell, Vice
President, Amazon Web Services. "The new Force.com offering for Amazon Web Services will help even
more businesses take advantage of the benefits of the cloud."
"Cloud computing is not just the future of salesforce.com, it’s the future of the computing
industry," said Marc Benioff, chairman and CEO of salesforce.com. "Amazon Web Services has been a
true pioneer and leader in bringing cloud computing to developers and enterprises worldwide. We are
delighted to be working with Amazon Web Services to accelerate this change, and bring its benefits
to companies everywhere."
"We're excited to use Force.com and Amazon Web Services together to run our business in the
cloud," said John Johnson, Vice President of Licensing at ASCAP. "We've been able to leverage these
cloud services to create new applications, including document management, that bring new
efficiencies to our business."
Connecting the clouds with the Force.com Toolkit for Amazon Web
With the new Force.com Toolkit for AWS, developers can easily harness the power of Amazon S3
and Amazon EC2 to create compelling applications that run completely in the cloud. For end users of
these applications, the integration of Force.com and AWS means that applications can be powered by
both systems while providing a seamless user experience. Force.com for AWS includes:
Force.com tools for Amazon S3: The first integration
between the Force.com platform and AWS is around the Amazon Simple Storage Service (Amazon S3).
With this integration, the Amazon S3 service is made available 'natively' in the Force.com
environment via the creation of an Amazon S3 toolkit that wraps the Amazon S3 API and access
methods and makes them directly available within Apex code, the Force.com programming language.
Amazon S3 and its operations would be able to be included in Force.com application flows in a
discrete and semantically rich fashion, including the ability to automatically add, remove or
modify Amazon S3 objects based on workflow and data changes in a Force.com application. For
example, developers could use this to build applications that require storage of large amounts of
unstructured data, such as images, video, log files, or email backup.
Force.com tools for Amazon EC2: The second integration is
between Force.com and the Amazon Elastic Compute Cloud (Amazon EC2). Using Amazon EC2, developers
can extend their Force.com applications with existing programming languages, such as PHP or Ruby,
or pre-existing executables and libraries. This toolkit is represented by pre-built Amazon Machine
Images (AMIs) that have the full context, including language runtimes, configurations, and
connections to associated API libraries, necessary to extend Force.com. Developers can use Amazon
EC2 to simply instantiate the AMI and immediately begin development, without any additional
configuration or installation procedures. The first AMI being made available is to use PHP with
Force.com, with others likely to follow.
"The Force.com Toolkit for AWS will enable the creation of an entirely new class of
applications for the enterprise that run entirely in the cloud," said Adam Caplan, CEO of Model
Metrics, a salesforce.com consulting partner. "Customers are looking for ways that they can take
full advantage of cloud-based services to run their businesses, and bringing together Force.com and
Amazon Web Services will accelerate that trend."
The Force.com Toolkit for AWS is freely available at http://developer.force.com.
Amazon forward looking statements
This announcement contains forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results
may differ significantly from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to competition, management of
growth, new products, services and technologies, potential fluctuations in operating results,
international expansion, outcomes of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness, inventory, government regulation
and taxation, payments and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .