Salesforce.com Announces Cloudforce 2010: London, the UK’s Largest Cloud Computing Event

Chairman and CEO Marc Benioff to deliver keynote

Global industry leaders from BMC and CA to present at 8th September event

LONDON – Sept. 1, 2010: Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced Cloudforce 2010: London, the largest cloud computing event in the UK. This industry, customer and developer event is being held on Wednesday, 8th September, 2010 at the Royal Festival Hall, Southbank Centre in London.

With the arrival of Salesforce Chatter, this landmark event will showcase Cloud 2 technologies, the next generation of enterprise cloud computing that is social, mobile and real-time. Industry leaders including BMC and CA will participate alongside salesforce.com to deliver their vision of this next-generation of enterprise computing, and attendees will also hear from visionary business leaders on how Chatter is delivering a better way to work in the enterprise. Cloudforce 2010: London will provide the roadmap for cloud computing in the UK by bringing together industry luminaries, more than 35 cloud leaders on the tradeshow floor and 17 expert-led breakout sessions.

Salesforce.com Chairman and CEO Marc Benioff will deliver the event’s keynote speech at 10:00 am BST. A live audiocast of Benioff's presentation will be available at www.salesforce.com/investor and live videocast at www.salesforce.com/live. A short question and answer session with Benioff will also be audiocast at approximately 12:30 pm BST and will be available at www.salesforce.com/investor.

Customer Success with Salesforce Chatter
Since Chatter became available in late June, nearly 20,000 customers – roughly one-quarter of salesforce.com’s customer base - have deployed the social collaboration technology. Attendees will be the first to see the latest announcements and innovations for Chatter and learn how to succeed with the Sales Cloud 2, Service Cloud 2 and the Force.com enterprise cloud computing platform.

Developer Success with Chatter and Force.com
Force.com developers eager to innovate on the industry's first enterprise social platform can hear the latest on how Chatter enables businesses to build Cloud 2 apps. Breakout sessions will show how developers can create new, social apps or enhance existing apps built natively on the Force.com platform using a rich set of pre-built social components.

Additional Resources
- Register for the live webcast: https://www.salesforce.com/live/
- Follow @salesforce on Twitter and join the conversation with #Cloudforce
- Become a fan of salesforce.com on Facebook: http://www.facebook.com/Salesforce
- For salesforce.com customers, visit www.salesforce.com/chatter/getstarted for guides, FAQs and tutorials on how to turn on Chatter and use within the organization
- For Force.com developers, to learn more about building Cloud 2 apps and adding social capabilities to existing Force.com apps go to developer.force.com/chatter

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .