Salesforce.com Survey Finds Graduate Experience in Social Networks and Tools is Important to SME Decision Makers

London, 24, August 2011 – On the day the GCSE results come out, Salesforce.com, the enterprise cloud computing company, has revealed the results of a new survey, which finds that 66 per cent of SME decision-makers say a graduate’s experience in social networks and tools is important to them.

This enthusiasm for social networking ‘cuts both ways’. A separate salesforce.com study finds that 76 per cent of graduates would be more attracted to an employer if it was an active user of social networks and tools.

Comments on the News:
• “The salesforce.com survey results show that to attract and retain tomorrow’s talent, SMEs need to understand social networks and tools and use them to engage with customers, prospects, employees and in the recruitment process. Likewise, the salesforce.com survey confirms that social networking skills are extremely important for students to help them boost their job prospects when they graduate,” says Tim Barker, vice president EMEA marketing, salesforce.com

• “Using social networking tools for business benefit is on the rise. Many companies, in particular SMEs, now recognise that there is much to be gained from evolving their business model into a social enterprise – where they connect with customers, partners and employees in an open, mobile and social business environment, thanks to the next generation of cloud computing technologies.” says Tim Barker.

SMEs Turning into Social Enterprises
The study sponsored by salesforce.com and conducted by One Poll, surveyed the opinions of senior decision makers in UK SME organisations, to find out how important social networks and tools are to their business and to discover if a graduate’s experience in social media is of benefit to an employer. In addition, salesforce.com conducted another separate survey to ask the opinions of graduates about the importance of working for a social media savvy company.
• The results revealed that the social enterprise is starting to become a reality within SME organisations with nearly half of SMEs (47 per cent) using social networks and tools to interact with customers and prospects.
• This figure is set to grow, with 66 per cent of respondents saying that social networks and tools are important to the future of their business; rising to 86 per cent among decision-makers aged 18 to 24 years old.
• This enthusiasm for the social enterprise is further reflected in more liberal attitudes towards the use of social networks in the office. Only 15 per cent of SMEs ban all use of external social networks and 37 per cent have no restrictions in place.
• Adopting this freer approach is key if SMEs want to attract the best talent in the future – two-fifths (40 per cent) of graduates surveyed said they would be deterred from working for a company that had banned Facebook and Twitter.

Driving Career Success

• A graduate’s experience with social networks and tools is becoming increasingly important both to their chances of winning a job with a SME and to their prospects of future success in that job.
• A growing number of experienced managers in SME companies (27 per cent) now look to new graduates to educate them about social networks and how best to utilise them to grow business.

If you would like to hear Tim Barker, vice president EMEA marketing talking about the results in more detail please click the link below to listen to the interview he gave on BBC Scotland

Listen now - @ 2 hours 39 minutes

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Additional Resources
• Facebook: www.facebook.com/salesforce
• Twitter: follow @salesforce
• YouTube: http://www.youtube.com/Salesforce

About salesforce.com
With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services include:

• Salesforce Chatter, a secure, private social network for your business
• Salesforce Sales Cloud, for sales force automation and contact management
• Salesforce Service Cloud, for customer service and support solutions
• Salesforce Radian6, for social media monitoring and engagement
• Salesforce Jigsaw, for B2B sales and marketing account and contact data
• AppExchange, the leading marketplace for enterprise cloud computing applications
• Force.com, for custom application development
• Heroku, for building social and mobile apps in Ruby

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

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©2011 salesforce.com, inc. All rights reserved. Salesforce.com, Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6, Jigsaw, AppExchange, Force.com, Heroku, and all associated logos are trademarks of salesforce.com, inc. in the United States and other countries. Other names used herein may be trademarks of their respective owners.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .