Marketing Automation in a Class by Itself

On-premise marketing automation software simply cannot match the extent to which the powerful capabilities in Salesforce CRM maximise the efficiency of your entire online and offline marketing mix. Generate demand, manage and qualify leads, create new sales opportunities, ensure data quality, and analyse campaign results, all with salesforce.com marketing software as a service.

Marketing CRM for Better Customer Relationships

Meeting the needs of organisations, whether they are small businesses or large global enterprises, is something that only salesforce.com offers as a marketing CRM solution. Provide your team with a complete customer view, shared, in real time, with sales and customer support. With our marketing software as a service achieve unparalleled insight into which campaigns are performing and why, as well as the kinds of leads you're pulling in, with the marketing automation in Salesforce Marketing CRM.

An increasingly diverse mix of online and offline campaigns are included in today's CRM-driven strategies, marketing plans and programmes. True marketing automation requires all these activities to be tracked alongside the sales they generate, using a single integrated system that has all your communication touch points. In contrast with outdated marketing software, this is precisely what you get with marketing software as a service from salesforce.com. With the Salesforce CRM marketing software as a service solution, you can track, manage, analyse, and fine-tune your email campaigns, telemarketing, search engine marketing activities, and more.

• Campaign Management. Use a central place with marketing software as a service from salesforce.com to effectively plan your spend, manage all your marketing campaigns, and analyse performance and results.
• Email Marketing. Planning, executing, and tracking high-impact email marketing campaigns targeted at prospects and customers? You have all the marketing CRM tools you require with marketing software as a service from salesforce.com.
• Auto-Response Email. To ensure that personalised replies to customer enquiries go out immediately and automatically, salesforce.com marketing software as a service comes with auto-response email capabilities.
• Search Marketing. To let you create, manage and measure search engine marketing campaigns directly from within Salesforce, use our CRM marketing software as a service for Google AdWords.

The powerful marketing CRM features of salesforce.com marketing software as a service help achieve unprecedented marketing automation and consistently generate high-quality leads - empowering you to plan and execute more effective marketing campaigns.

• Market Segmentation. Based on attributes such as demographics or product interest, use salesforce.com marketing software as a service to create targeted campaigns that segment your audience. That way you can send offers and messages specifically designed for each group. Easily add contacts and leads to lists from within campaigns, with the wizards built into our marketing software as a service.
• Campaign Analysis. Salesforce.com marketing software as a service lets you track, analyse, and optimise multiple campaigns, such as trade shows, direct mail, advertising and promotions. This is unlike incomplete, piecemeal marketing automation tools. You can then achieve the key marketing CRM objective of concentrating on the most effective campaigns.
• Revenue Tracking. By directly tying all sales profits back to their campaign sources, salesforce.com marketing software as a service lets you identify marketing activities that generate the most sales revenue. Detailed analytics to track revenue and measure campaign success can be evaluated by marketing campaign managers.
• Express Follow-Ups. Our marketing software as a service allows you to achieve true marketing automation: you can easily determine which prospects require follow-up contact after a campaign, and define the appropriate actions.
• List Management. Campaign lists can be exported in multiple data formats, for seamless hand-off to direct mail houses and partner agencies, with the capabilities within salesforce.com's marketing software as a service. Also, it enables you to create targeted, effective marketing campaigns with list management tools to segment, export, and analyse lead lists.
• Multi-channel Programmes. Move your marketing CRM into a higher gear. Work on your prospects to increase demand for your sales organisation, with multi-channel marketing programmes managed in salesforce.com's marketing software as a service. You can execute search marketing, email marketing, and direct mail campaigns. Features in our marketing software as a service allow you to create pages on your website to capture new prospects as well as to automatically track campaign metrics, such as clicks, responses, leads, deals, and revenue.
• Measure Your Revenue Impact. Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing: yet another substantial step forward in marketing automation from salesforce.com marketing software as a service. Justifying spend is much simpler for CRM initiatives using our real-time analytics that evaluate campaign results. By using our marketing software as a service to quickly create their own reports and dashboards, business users can quickly gain the insight they need. Our marketing automation solution delivers an instant and comprehensive view of the business, providing both packaged and customisable reports, charts, and graphs.
• Win-Loss Analysis. To stay on top of past and emerging competitive trends and identify the key issues that are costing you deals, marketing software as a service from salesforce.com gives you predictive analytics tools. You can then use this information to monitor your marketing CRM strategies and overcome objections to help you prioritise product enhancements.
• Demographics. You can gain in-depth insight into this vital component of any marketing CRM initiative with marketing software as a service from salesforce.com. With the ability to analyse key demographics and spot changes in customer and prospect behaviour, marketing automation features identify customers and prospects. You can also assess purchase trends by industry, size, geography, and more with salesforce.com's marketing software as a service.