With the Force.com platform, you can create applications that fit your business, easily and on the fly. Any process. Any integration. Any UI.

You can customize Salesforce CRM to fit your marketing organization... and do it quickly. Most customizations can be made with a point-and-click interface. Even business users can set up new marketing processes or reports without teams of developers or system downtime.
Build your own complex customizations or do advanced development work to completely tailor Salesforce CRM for your specific business needs.
You can integrate anything with Salesforce CRM, thanks to the Force.com platform’s powerful Web services API.
The Force.com AppExchange is the world’s first Web marketplace for cloud computing applications. From free dashboards and reports from salesforce.com to solutions from more than 450 ISVs, you'll find a solution that fits your specific business needs and extends your use of Salesforce CRM.