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Leads
With Salesforce CRM Marketing, you can manage leads through their complete lifespan. Because of the integration with Salesforce CRM Sales, you can even track leads through the complete sales process once they are converted to opportunities, all the way to closed (or lost) business.
Manage leads from capture to close
Salesforce CRM Marketing offers end-to-end lead management, from automated Web site lead capture and lead imports all the way through to closed opportunities. Marketers can now easily track leads after handing them off to sales.
Seamlessly hand off qualified leads to sales
Lead hand off from marketing to sales is a smooth process with Salesforce CRM. Automated routing ensures that leads never fall through the cracks.
Focus on the most promising leads
With lead scoring, sales teams spend their time on the most qualified leads.
Tie leads to resulting opportunities
For the first time, see at a glance the revenue impact of your leads and identify your most effective lead sources. It’s all available via point-and-click reports and dashboards.