„Creating a social profile of our customers is the basis of everything. Knowing our customers helps us offer interesting services that will benefit them.“Bruno Cercley, CEO, Rossignol
Customers are no longer just customers – they’re connections. A sales strategy now has to link up with social networks, devices and data. On the high street, for instance, global research consultancy Forrester estimates that by 2018 connected retail - shopping with a social, search or web research element - will influence 44% of European transactions.
That’s not unique to consumer sales; business-to-business is also well on its way to becoming a mobile, intelligent network which runs 24 hours a day and can be handled seamlessly in Beijing, Brussels or Birmingham. The days of nine-to-five, office-bound paper-and-pencil transactions are long behind us, replaced by vast volumes of data stored in the cloud, with a suite of tools to make sense of it all and give you the ability to see a customer relationship from all angles.
Sales CRM technology is the future of sales – in the always-on, totally connected world you can’t afford to miss out on the chance to gain an advantage by leveraging your customer data. The opportunity is there to turn your hard-won information into a powerful resource and a superb sales tool. Here’s how to find out more and start getting connected: