Cream Interim’s profits double in a year after implementing Salesforce

Challenge

• Cream Interim was a small, start-up company that would make extensive use of customer data and a large database of company contacts.
• The company wanted a cost-effective CRM solution, that would be easy to implement and could be accessed anywhere.
• Cream Interim did not want large upfront costs or have to buy-in specialist IT consultants in order to manage its CRM solution

Solution

• After extensive research, Cream Interim opted for Salesforce, as it fulfilled all the company’s requirements.
• Salesforce is used for almost all of the company’s day-to-day operations Cream Interim found Salesforce easy to customise and shape around its business processes.

Results

• Cream Interim estimates that opting for Salesforce saved it around £30,000 in upfront costs.
• Salesforce has helped Cream Interim’s turnover grow to more than £750,000 just two years from start-up.
• Salesforce enabled the company’s profits to double in the financial year 2006/7.
• Allowed the company to grow unrestrained by the limitations of a sales system
• Cream Interim uses Salesforce extensively for its mass emailing, telesales and direct marketing campaigns and has gained much business in the process.
• The return on investment has been fast because Cream Interim has not had to employ IT consultants to manage or maintain its CRM.