HR Solutions Provider Drake Augments CRM Solution using the AppExchange's Unique Business Apps

"The AppExchange and the Force.com platform helped us build the customized solutions we needed. To have one comprehensive system that houses all the systems we would otherwise need is powerful—and we have one marketing resource administering 100 users."


Challenge
  • Global human resources solutions provider Drake International was using disconnected homegrown CRM systems
  • The company realized it needed to standardize its CRM operations
  • Drake also wanted the ability to extend beyond traditional CRM capabilities and support numerous unique business processes in a common platform

Solution
  • After putting several CRM solutions through the paces, Drake selected Salesforce SFA because of its Web-based on-demand architecture, ease of use, and robust customization tools
  • The company quickly deployed Salesforce to 100 users in sales, marketing, operations, finance, and, leadership roles in Canada and the US; Salesforce.com partner Bluewolf Group assisted Drake with the implementation and training
  • Inspired by other solutions found in salesforce.com's AppExchange directory, Drake used the Force.com platform to create four completely new applications
  • For the Finance division, the company built a collection application to manage account finances
  • The proposal team leverages Drake's proposal application for automating proposal processes. This application connects to the collection application to streamline communication between finance and the proposal team
  • A custom recruitment solution takes information from the company's legacy applicant-tracking system and builds a full view of candidate history
  • Drake further built a project application to streamline project management activities

Results
  • Drake benefits from a single common platform that consolidates numerous disparate systems and automates business processes
  • Management has real-time visibility into key sales and marketing metrics and can adjust priorities accordingly
  • The ability to build customized modules and solutions gives the company exactly the tools it needs to manage and build its business
  • Salesforce now powers lead management for Drake, including email marketing and automatically capturing Web site leads
  • A single marketing resource administers the entire system, dramatically reducing IT costs
 
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