"Salesforce is one of the best tools I have ever used.  You cannot get a more flexible solution with such scope.  It can be anything you want it to be. The more you put in the more you get out."


- Marketboomer

Marketboomer Uses Salesforce to Expand Globally and Provide First Rate Customer Service

Challenge

  • Marketboomer, an e-procurement site for the hotel and catering industry, had ambitious plans to greatly expand its business and was experiencing rapid growth.
  • Manage data growth arising from increased portfolio of clients and services. 
  • Requirements included scalability, ease of use, and easy remote accessibility.  
  • To enable staff to focus less on data inputting and more on customer service and support.

Solution

  • Easily customized for staff without requiring programming skills or technical consultants.  
  • Scalable, user-friendly solution.
  • Implementation was swift, with staff requiring little training. 
  • Deployed Salesforce to gain full visibility across sales and customer support operations. 
  • Ongoing customizations take a matter of minutes and don't require programming.
  • Sales reps and account managers access customer data in the field with Offline Edition.
  • Easy integration with Microsoft Outlook and Skype.

Results

  • The company has been able to cope successfully with a massive growth in business as a result of adopting Salesforce.
  • Rolled out internationally to other offices in UK, China, and Dubai. 
  • Supports company focus on exceptional service to clients for maximum loyalty and performance.
  • Connects all parts of the business, from sales and marketing, through to HR and accounts and finance.
  • By implementing Salesforce, Marketboomer has saved time and money on producing reports – all relevant data is now at the management and employees’ fingertips.
  • Greatly reduced manual paper recording and re-keying of data, saving staff time and allowing them to focus on other areas, such as customer support and following up sales leads.
  • Multi-language and multi-currency capabilities could be beneficial in longer term as company enters new markets performance.
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