Marketboomer Uses Salesforce to Expand Globally and Provide First Rate Customer Service

Challenge

• Marketboomer, an e-procurement site for the hotel and catering industry, had ambitious plans to greatly expand its business and was experiencing rapid growth.
• Manage data growth arising from increased portfolio of clients and services. 
• Requirements included scalability, ease of use, and easy remote accessibility.  
• To enable staff to focus less on data inputting and more on customer service and support.

Solution

• Easily customized for staff without requiring programming skills or technical consultants.  
• Scalable, user-friendly solution.
• Implementation was swift, with staff requiring little training. 
• Deployed Salesforce to gain full visibility across sales and customer support operations. 
• Ongoing customizations take a matter of minutes and don't require programming.
• Sales reps and account managers access customer data in the field with Offline Edition.
• Easy integration with Microsoft Outlook and Skype.

Results

• The company has been able to cope successfully with a massive growth in business as a result of adopting Salesforce.
• Rolled out internationally to other offices in UK, China, and Dubai. 
• Supports company focus on exceptional service to clients for maximum loyalty and performance.
• Connects all parts of the business, from sales and marketing, through to HR and accounts and finance.
• By implementing Salesforce, Marketboomer has saved time and money on producing reports – all relevant data is now at the management and employees’ fingertips.
• Greatly reduced manual paper recording and re-keying of data, saving staff time and allowing them to focus on other areas, such as customer support and following up sales leads.
• Multi-language and multi-currency capabilities could be beneficial in longer term as company enters new markets performance.