MiNC Generates Additional $13 Million in Revenue within Eight Months of Deploying Salesforce

"Salesforce is so easy to use—we required hardly any sales training and the teams really enjoy working in the browser-environment. By customizing the system using the Apex platform, they are working with a system which really meets their everyday needs."

Richard Hayes
Computer Systems Manager


Challenge
  • Capitalize on the property boom in Dubai and The Middle East
  • Eliminate reliance on multiple different contact management systems
  • Sales management reporting was almost non-existent
  • Overcome concerns regarding data security
  • Increasingly difficult to segment and target relevant groups of sales leads

Solution
  • Leading property-based wealth management company deployed Salesforce SFA to 20 sales professionals in Dubai and London to unify real-estate sales information, target prospects and manage multi-stage marketing campaigns

Results
  • Generated an additional $13 million in revenue within eight months of deployment
  • Provided a unified, real-time view of every customer, every sales situation, and every customer engagement
  • Customizing the system using the Apex platform ensured the company works with a system which really meets their everyday needs
  • Helped create, execute and manage the results of multi-stage, multi-channel marketing campaigns, aimed at luring new property buyers
  • AppExchange provided near instant access to tried and tested sales applications—a t no risk to MiNC
  • Introduced accountability for each item of marketing spend
 
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