NPD Group Rapidly Consolidates Nine Disparate Systems into One Online Data Repository with Salesforce

"We looked at a variety of client-server and hosted solutions to replace our existing SalesLogix software. Salesforce came out on top because it combined extremely strong sales and marketing functionality with the online advantages of low total cost, rapid implementation, and easy training across all our global offices."


Challenge
  • NPD Group, a leading provider of consumer and retail information, needed integrated sales and marketing information accessible from any worldwide location
  • Each of the company's seven business units, as well as Canadian and global operations, had their own silos of sales data
  • A pre-existing SalesLogix system supplied basic marketing automation but was difficult to use and expensive to maintain

Solution
  • NPD Group implemented Salesforce over competing packaged software systems
  • The company consolidated nine disparate systems, and records, into a single online repository of customer and opportunity data
  • A 360-degree view of NPD's 1,300+ clients is now accessible from any browser or Web-enabled device

Results
  • NPD Group has increased productivity and amount of time dedicated to selling since deploying Salesforce
  • Employees can quickly share information on key accounts and identify emerging trends
  • The company now has better sales activity tracking and management
  • With the on-demand Salesforce solution, NPD Group has eliminated annual maintenance and system support costs
 
View All Snapshots