NPD Group Rapidly Consolidates Nine Disparate Systems into One Online Data Repository with Salesforce

Challenge

• NPD Group, a leading provider of consumer and retail information, needed integrated sales and marketing information accessible from any worldwide location
• Each of the company's seven business units, as well as Canadian and global operations, had their own silos of sales data
• A pre-existing SalesLogix system supplied basic marketing automation but was difficult to use and expensive to maintain

Solution

• NPD Group implemented Salesforce over competing packaged software systems
• The company consolidated nine disparate systems, and records, into a single online repository of customer and opportunity data
• A 360-degree view of NPD's 1,300+ clients is now accessible from any browser or Web-enabled device

Results

• NPD Group has increased productivity and amount of time dedicated to selling since deploying Salesforce
• Employees can quickly share information on key accounts and identify emerging trends
• The company now has better sales activity tracking and management
• With the on-demand Salesforce solution, NPD Group has eliminated annual maintenance and system support costs