PREM Group Moves into the Premier Property League using Salesforce

"For a fast growing organization like ours, we get all the benefits of a flexible, fully functional CRM system for very little capital outlay. We can customize it ourselves and don’t need to rely on a heavy-duty IT team to support it."

Phil Sweeney
Sales & Marketing Director


Challenge
  • Replace existing Act and Access databases
  • Manage data growth arising from increased portfolio of clients and services
  • Improve reporting and forecasting
  • Increase sales productivity

Solution
  • Leading Irish hotel specialist company deploys Salesforce and Force.com to orientate its business around the customer. The multi-tenant system—deployed to 20 staff—is unifying leads, accounts and contacts, while also providing fast and effective marketing campaign management.

Results
  • Played instrumental role in helping the company grow its portfolio of hotels, serviced apartments and offices
  • Provided a flexible, fully functional CRM system for very little capital outlay
  • Enabled the company to segment and target groups of customers with email campaigns quickly
  • Allowed the company to grow unrestrained by the limitations of a sales system
  • Enabled the company to quickly and easily customize the system and add fields, tabs and workflow in minutes
  • Concentrated more time and energy on managing the company’s property portfolio—n ot on an IT system
 
View All Snapshots