Salesforce Provides Dow Jones Newswires with a Customized View of Each Customer's Data

"The whole idea of CRM is to have customer knowledge easily accessible, in real time, and in one place. Salesforce has solved the serious software, synching, and user issues of many CRM solutions and delivers what we need in a CRM application: accessibility, flexibility, ease of use, and integration with back-end systems."


Challenge
  • Sales and support personnel at Dow Jones Newswires needed centralized access to comprehensive customer profiles
  • The premier provider of real-time financial news wanted integration between CRM and financial systems
  • Pre-existing CRM client-server software became expensive to customize and maintain

Solution
  • Dow Jones Newswires implemented Salesforce Enterprise Edition
  • Enterprise Edition provided accessibility, flexibility, and ease of use
  • With the help of one off-site technician, the company integrated crucial data from back-end systems with Salesforce

Results
  • Dow Jones Newswires now has a single, customized view of customers' real-time sales, financial, and support information
  • By deploying Salesforce, the company has eliminated the need to obtain data from three disparate systems--allowing it to provide faster and better customer service
  • Users spend less time training and use the system more frequently and efficiently
 
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