The Improv Shortens Sales Cycle, Increase Close Rates with Salesforce

"What Salesforce is doing is showing our sales people that CRM can actually be easy. It is literally just point-and-click, yet the impact is tremendous. We are always looking for ways to make ourselves more efficient. With CRM on-demand from Salesforce , we now respond to our customers more quickly, and as a result we've shortened the sales cycle and closed more deals."


Challenge
  • The Improv, America's Original Comedy Showcase, wanted to boost efforts to market and sell corporate event space at 17+ theaters
  • The sales team used archaic paper-based processes
  • A centralized, easy-to-use system for tracking and managing sales information and proposals was desired
  • The Improv needed to improve upon how upcoming events were managed

Solution
  • The Improv implemented Salesforce Professional Edition
  • The CRM solution reinforced newly created sales processes
  • Ease of use and rapid, online training allowed sales team to be immediately productive
  • Employees now have online access to customer information and best practices from any location

Results
  • The Improv now has rapid, more accurate reporting on revenue, deal close times, and other metrics
  • Salesforce has enabled the company to significantly shorten sales cycles and decrease close times
  • The Improv has improved sales and customer relationships
  • A ten-fold increase in efficiency has been realized since deploying Salesforce
 
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