TANDBERG Gets Better Insight into Quarterly Close Rates and Channel Revenues with Salesforce

"Prior to TANDBERG, I spent over a year redefining business processes to fit a popular installed CRM application at another company. Compared to that experience, I have been extremely impressed with Salesforce. Salesforce's on-demand utility model frees us from technology hassles to focus on best practices. Plus, Enterprise Edition is flexible enough to map easily to the already defined processes that maximize our sales success."


Challenge
  • Excel insufficient to track and manage sales activities across U.S., Canada, and Latin America
  • Needed scalable forecasting tool and accurate way to monitor pipeline development
  • Did not want expense and administrative burden of CRM software deployment

Solution
  • Selected salesforce.com's Enterprise Edition
  • Implemented by PricewaterhouseCoopers in less than a month
  • Rapid customization of flexible application to fit defined processes and roles
  • Single-point access to customer information online and off, through intuitive, browser-based interface

Results
  • Very high adoption rates across sales, marketing, and manufacturing
  • New ability to track forecast accuracy and pipeline creation
  • Improved insight into quarterly close rates and channel revenues
  • Better insight into campaign effectiveness
  • No IT headaches
 
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