DELUXEPINPOINT Taps Salesforce to Help Stimulate Sales and Boost Revenue

"Speedy implementation and smooth integration resulted in revitalized sales activity right out of the gate. Salesforce quickly became a key enabler in our ability to sell more to our existing customer base—and extends our reach in the marketplace."


Challenge
  • DELUXEPINPOINT, the small business division of Deluxe, the Fortune 1000 provider of customized printed products and value added services, needed a robust, easy-to-use CRM solution to promote stronger customer relationships and boost sales revenue
  • The division lacked automated CRM capabilities so a streamlined sales management solution was in order
  • The company required quick implementation to monitor and track its newly established compensation structure
  • Smooth integration with existing databases and email systems was critical.
  • An innovative company with thousands of long-term relationships warranted an innovative CRM solution

Solution
  • DELUXEPINPOINT selected Salesforce as a "no brainer" over SalesNet, an incumbent system, after comparing the two products
  • DELUXEPINPOINT quickly deployed Salesforce to more than 200 users in five weeks and have since added more
  • Seamless integration with existing systems—such as database reporting and customer activity batch updates—means real-time access to information and ease-of-use for users

Results
  • Streamlined customer management frees reps to spend more time building relationships
  • Access to deep customer information gave reps greater customer intelligence, enabling them to sell more effectively
  • Automated workflows, reporting, and easy access to marketing collateral results in increased efficiencies and productivity
  • Participation in revenue-generating compensation plan — based on specific accounts — has increased, because automated workflows now route leads to targeted reps
  • Improved reporting and monitoring capabilities focus resources on quality leads
 
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