Fleet Synergy International Tracks Opportunities Across 25 Partner Companies in 35 Countries with Salesforce

"A major beauty of Salesforce for us is that it is so easy to use. One thing salespeople hate is spending time on administration. Data is automatically synchronised as it is input, so not only does this provide real-time information globally but there's also no need to pay outside consultants to maintain and synchronise the system."

Hans Damen
Director


Challenge
  • Fleet Synergy International, the world's largest motor fleet management alliance, required a CRM system that would help it track leads and sales opportunities across its partner companies
  • Sales lead time can be lengthy, so Fleet needed a system that had excellent lead and customer tracking capabilities
  • The company had been using Lotus Notes, which was proving expensive to maintain and synchronise

Solution
  • Fleet Synergy examined all major CRM offerings, from Siebel and PeopleSoft to ACT! and GoldMine
  • Following a 30-day free trial, the company realised that Salesforce best met its criteria at the most competitive cost
  • The application, presented at the international sales meeting on a Friday, was accessible by Fleet Synergy's 25 partner companies in 35 countries by the time they started work on Monday

Results
  • Salesforce has significantly reduced Fleet Synergy's maintenance and synchronisation costs
  • The solution provides much better visibility of the global sales pipeline and customers
  • Fleet Synergy receives real-time information on and analysis of the most-productive partners
  • The company can now present a seamless, unified image to customers globally
 
View All Snapshots