VF Imagewear Easily Unifies 26,000 Accounts Across Six Business Units with Salesforce

"The high level of functionality and integration provided by Salesforce has helped us create new efficiencies and gain broader insight into operations spanning all business units. We've even been able to get rid of an expensive email management system for an unexpected, but substantial improvement to our bottom line. We're a true CRM success story, no doubt about it."


Challenge
  • Six business units in division of world's largest apparel company needed to consolidate customer data into single, shared system
  • Required integration with Lotus Notes and planned order management system
  • Wanted faster deployment than available with client/server software
  • Required offline access

Solution
  • Selected salesforce.com's proven on-demand service over other client/server options
  • Successful CRM deployment to 130+ users in 60 days, including Lotus Notes integration and Offline Edition
  • Easily unified 26,000 accounts across six business units for division-wide visibility
  • Customized online case capture and workflow automation functionality

Results
  • Better visibility into sales pipeline
  • Significant cost savings by eliminating need for email management system
  • Increased efficiency of sales and customer service groups
  • More streamlined process of collecting and routing customer inquiries and feedback
  • Improved customer service
 
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