Coral Energy Gains Business Insight and Flexibility to Compete in Fast-Paced Energy Industry

"We needed a CRM system that could respond to business changes in the fast-paced energy market. Salesforce's on-demand service allows us to constantly evolve our CRM system to meet evolving requirements, while providing the steady stream of business insight essential to our success."

Tony Wiggs
Vice President


Challenge
  • Homegrown CRM system proved too cumbersome and lacked scalability
  • Fast pace of energy market demanded flexible replacement with strong reporting capabilities
  • Wanted to avoid cost, risk and time involved in typical CRM software deployment

Solution
  • Selected salesforce.com's Enterprise Edition
  • Rolled out the solution to multiple groups serving global client base
  • Customized for each group's processes, while standardization enables high-level visibility and enterprise-wide reporting
  • Potential integration with back-end systems

Results
  • Increased productivity and collaboration
  • Enables early management insight into and involvement in critical sales deals
  • Key executives proactively enter the deal process, further contributing to Coral Energy's sales success
  • Overall increase in transparency across entire business
 
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